Question

Recently, the only type of car available for Anthony to rent on a business trip was a compact, fuel-efficient Japanese import. Anthony was surprised at the comfort and performance of the car. He is in the market for a new car and had previously considered only buying another luxury SUV. Now, he is thinking about the significant cost savings he would have if he bought the compact vehicle rather than a new SUV. This is an example of the competitive risk that:
a. experience can narrow a customer's perceptions of the value of a product's differentiated features.
b. brand loyalty insulates a company from rivalry with competitors.
c. a product imitation can cause customers to perceive that competitors offer essentially the same goods.
d. a competitor's products can convey a product's differentiated features to a customer at a significantly reduced price.

Answer 1

Answer:

a.

Explanation:

According to my research on purchasing decisions and factors, I can say that based on the information provided within the question this is an example of how experience can narrow a customer's perceptions of the value of a product's differentiated features. Since after having hands on experience with the compact, fuel-efficient Japanese import, Anthony began to realize that the Luxury SUV's "value" wasn't really there or "worth it" in his opinion.

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