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Nesterboy [21]
4 years ago
11

Brian's desired audience isn't covered by the segments In-Market audiences offers. What's another suitable option Brian could ch

oose to help him influence potential customer consideration?
Business
1 answer:
malfutka [58]4 years ago
5 0

Answer:

Custom Intent audiences

Explanation:

  • Custom-minded audiences help you define and reach the ideal audience for your business. With a focus on performance advertisers, positive-minded audiences allow you to reach out to people.
  • When they decide to buy beyond pre-defined audience segments.  If you want to create an audience that is not included in the audience segments of our market, positive intent is for you.
  • So Brian can choose a positive-minded audience to impress potential customers, even if they are not within the reach of the audience in the market.
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Answer:

Please see below the journal entries of Ayayai Corporation for the year ending 2016 and 2017 respectively.

Explanation:

Ayayai Corporation

Journal Entries

For the Year ending 2016

Debit: Research & Development Expense $144,000

Credit: Cash $144,000

To record research and development expense.

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Credit: Cash $17,400

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For the Year ending 2017

Debit: Amortization Expense $1,740

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To record amortization expense for year.

<em>AMORTIZATION EXPENSE CALCULATION:</em>

Legal Cost = $17,400

Useful Life = 10 Years

Amortization Expense = Legal Cost / Useful Life

Amortization Expense = $17,400 / 10

Amortization Expense = $1,740 per year

But since in 2016 the patent was obtained on October 1, so Ayayai Corporation will have to pro rate the Amortization Expense in 2016 as below:

Amortization Expense = Annual Amortization Expense x No. of months / Total no. of months

Since patent was obtained in October so the No. of months is '3'

Amortization Expense = $1,740 x 3 / 12

Amortization Expense = $435

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