Family
It is the primary socialization agent. The other three are peer, school and mass media.
The family is responsible for inculcating religiuos believes that forms the core of non-material culture. It is from the family, especially the first five years, that the notion of right or wrong is incalcated.
Non-material values are like love,hardwork, ethics,godliness,kindness.
Settlers in the Southern colonies came to America to seek economic prosperity they could not find in Old England. The English countryside provided a grand existence of stately manors and high living. But rural England was full, and by law those great estates could only be passed on to the eldest son.