Dutch researcher Geert Hofstede identified four cultural dimensions by studying data on IBM employees from dozens of countries.
The original theory has four dimensions along which cultural values identified as:
- individualism-collectivism
- uncertainty avoidance
- power distance in social hierarchy
- masculinity-femininity
Hofstede's theory is used to understand the differences in cultures round the globe. He started this model on the basis of dissimilarities in values and beliefs relating work goals. The aim of this model was to determine the dimensions in which cultures vary from each other . It is important because it gives useful information regarding variances between countries' culture, values and beliefs and how to manage such cultural differences".
To learn more about Hofstede's Theory,
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<span>Justin Brennan supports the idea by reaffirming principles that are about inclusion and freedom and best represented by the flag. Tolerance is a source of strength.</span>
