Question

Weight Watchers is a weight-management company with operations in about 30 countries. Consumers buy almost $5 billion of Weight Watchers-branded products each year, and every week approximately 1.3 million people attend Weight Watchers meetings worldwide.
The company’s brand recognition and meeting infrastructure are difficult for competitors to match, so they provide Weight Watchers with a distinct:

A. viable mission.
B. competitive advantage.
C. tactical innovation.
D. core benefit.
E. sales orientation.

Answer 1

Answer:

In this case,the Weight Watchers has established a distinct competitive advantage in the market through certain effective strategical implementations.Hence,the correct answer would be option B. or competitive advantage.

Explanation:

In Industrial Economics,competitive advantage refers to certain qualities or specific market components which provide a distinct advantage or edge for any firm or company over its existing and potential competitors/rivals in the market.In this instance,the meetings conducted by Weight Watchers and various other strategic specifications have enabled the company to attain an advantageous uplift over its core market competitors and gain a consequent increase in the market share.These strategical implementations have been highly beneficial and effective for the company to establish a massive universal brand recognition.It can be reasonably inferred from some of the strategic success achieved by the company as mentioned i the question,that Weight Watchers have been able to ensure a sustainable value proposition for its consumers,implying that somehow a large section of the consumers in the weight management market have been able to obtain greater value or utility from using the company's products compared to its competitors.One of the intrinsic and paramount attribute of competitive advantage is the consumer value proposition which can set any business organisation apart from its market rivals by ascertaining a sustainable and long term brand value and recognition.The public relations and marketing meetings organised by the company has also immensely contributed to the consolidation of this competitive advantage and enhancement of its market share.