Jennifer is marketing manager for a major consumer goods firm. She is interested in determining if market opportunity exists for

Question

4 years ago

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Jennifer is marketing manager for a major consumer goods firm. She is interested in determining if market opportunity exists for

the sales of a new brand of organic, gluten free line of ready-made dinners. Jennifer knows that the market for ready-made dinners is very large and heterogeneous and wants to more precisely pinpoint those customers within this market that are most likely to respond favorably to the new brand. Apparently, Jennifer is interested in:

Business

1 answer:

Dmitry_Shevchenko [17] · Answer 1 · 2022-01-23T07:39:33+03:00

Answer:

Answered

Explanation:

Here Jenifer is looking for customers within this market that are most likely to respond favorably to the new brand.

Apparently, Jennifer is interested in, how to best segment the ready-made dinner market. As she interested in determining the market opportunity exists for the sales of a new brand of organic, gluton free line of ready made dinners.