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Titanic, in full Royal Mail Ship (RMS) Titanic, British luxury passenger liner that sank on April 14–15, 1912, during its maiden voyage, en route to New York City from Southampton, England, killing about 1,500 (see Researcher’s Note: Titanic) passengers and ship personnel. One of the most famous tragedies in modern history, it inspired numerous stories, several films, and a musical and has been the subject of much scholarship and scientific speculation.
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While a brand stands on its own, marketing seeks to push it forward, emphasizing the products and services available in a way that encourages potential customers to make a move. The brand is the message, but the marketing is how you communicate the message.