Question

Consumers can develop decision heuristics called choice tactics for quick, effortless decision-making: Select one: a. in repeat-purchase situations. b. in situations requiring the purchase of a product for the very first time. c. while purchasing goods and services that have symbolic value. d. in purchases related to high-effort offerings. e. while purchasing large and expensive functional products.

Answer 1

Answer:

b. in situations requiring the purchase of a product for the very first time.

Explanation:

the purchasing process by first time is the most complicated election, because people usually want to buy the best product with the best specifications for the lowest price, but the real hard fact is the comparison between products take a lot of time and  those elements are intrinsic in the purchase decision, for that reason,this is the best situation to use the heuristic strategy with the objective to solve the purchase decision problem with methods, step by step.