Question

It's clear that, in the end, they wanted to ensure that they had "discovered something that distinguishes the successful companies from other companies" rather than identifying attributes that all the successful companies studied share (e.g., an emphasis on customer focus, or quality improvement, or empowerment) (p. 14).

Answer 1

Answer:

Word-for-word plagiarism

Explanation:

According to a different source, in this question, you are meant to compare two texts:

Original source:

Suppose you study a group of successful companies and you find that they emphasize customer focus, or quality improvement, or empowerment; how do you know that you haven't merely discovered the management practice equivalent of having buildings? How do you know that you've discovered something that distinguishes the successful companies from other companies? You don't know. You can't know--not unless you have a control set, a comparison group.

References:

Collins, J. C., & Porras, J. I. (2002). Built to last: Successful habits of visionary companies. New York, NY: Harper Paperbacks.

Student Version:

It's clear that, in the end, they wanted to ensure that they had “discovered something that distinguishes the successful companies from other companies” rather than identifying attributes that all the successful companies studied share (e.g., an emphasis on customer focus, or quality improvement, or empowerment) (p.14).

Which of the following is true for the Student Version above?

• Word-for-Word plagiarism
• Paraphrasing plagiarism
• This is not plagiarism

This is an example of word-for-word plagiarism. In this text, the student references a statement that comes from the original source. The student rewrites this statement word-by-word. While the student places the quote between quotation marks, and provides the page number, the student does not provide the name of the author of the original text. Without this, we would be unable to identify where the ideas come from. Therefore, this would be an example of word-for-word plagiarism.

Answer 2

Answer:

There are companies known for having good customer service. Then there are some brands obsessed with them, these are some of the examples of customer service where you have to look. These companies that take the service to the next level, we offer personalized experiences, incredible advantages and quality products at a fair price. They know how to listen to their customers and take advantage of the available technology

Explanation:

The approach to the client, concept on which the rest of the "philosophy" of marketing revolves, this is the economy focused on the client. It is necessary to have knowledge about the client in order to develop products focused on their expectations. Communication with the client is essential. It is much better and more profitable to retain customers who acquire new customers. Customer loyalty becomes important and therefore the management of the customer's life cycle.

Communication through a marketing director focused on individual clients instead of media such as television or the press. Operations based on profiles were carried out with products, offers and messages addressed to certain types of customers, instead of mass media devices with undifferentiated messages.