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djverab [1.8K]
3 years ago
13

When Margo decided to buy a new computer, she considered all the brands she could recall seeing advertised. The products she rec

alled represent Margo's ________ set.
Business
1 answer:
Margarita [4]3 years ago
6 0

Answer: The retrieval set

Explanation:

Margo in her purchasing decision, is making use of her retrieval set, to recall the computers she has seen on adverts.

Retrieval set enables a buyer to remember a product, that he/she intends buying, as a result of the product being something the buyer is familiar with.

Adverts are good tools used by marketers to feed consumers retrieval set on their products.

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