Question

Kayla smith is engaged in research that seeks to explain inner meanings and motivations associated with customers' purchase of clothing. she records customers' words and observes their interactions as they shop. from her observations, she develops an understanding of what motivates shoppers. what type of research is kayla performing?

Answer 1

Kayla is performing "Interpretive research".

The term "interpretive research" is regularly utilized freely and synonymously with "qualitative research", in spite of the fact that the two ideas are very different. Interpretive research is an research paradigm that depends on the supposition that social the truth isn't particular or goal, however is fairly molded by human encounters and social settings, and is in this manner best concentrated inside its socio-historic setting by accommodating the subjective interpretations of its different members (epistemology).