Answer:
Market segment
Explanation:
Consumers that share similar interest are grouped together to form a market segment. This is a marketing strategy to direct marketing communication to such groups expecting similar response from them.
This way the organization will be able to identify target customers and ensuring that marketing activities are successful.
Here, Alexander has identified market segment in commercial and real estate buyers as their response are similar to the marketing communication.
Answer:
(B) $5,000 favorable.
Explanation:
Variable cost flexible budget variance:
budget for 6,000 units total variable cost: $180,000
We divide the total cost by the activity in that budget:
$180,000/ 6,000 = 30
Now we multiply by the actual volume:
5,000 x 30 = 150,000
Now we do flexible budget - actual cost = variance
150,000 - 145,000 = 5,000 favorable
It is favorable, as the cost where less than expected.
Answer:
Global marketing standardization
Explanation:
In Global marketing standardization technique companies or firms try to create the equal standards of product and service globally, In general term Companies make the same quality and quantity of their product or service to create a uniqueness and market establishment.
In this situation, Zenith provides the same machine technology and ingredient for there customer. it is a type of Global marketing technique.
Answer:
Budget deficit / Fiscal deficit
Explanation:
At the start of the year, every government prepares a budget e.g. all sources of revenue (direct taxes, indirect taxes, aids etc) and projected expenses are also mentioned (development of society, defense etc.).
When a government spends more than its revenue from taxes so it means that government is running a budget deficit or a fiscal deficit which are covered through fiscal measures by government e.g. increasing taxes or reducing public spending.
