When developing the advertising program, specifying the advertising objectives helps advertisers with other choices in the process such as selecting media and evaluation.
A media planner determines the schedule of advertisements, including specific times and durations of advertisements.
Advertising program has its three main goals: to inform, to persuade, and to remember. Informative advertising increases awareness of brands, products, services, and ideas. You can announce new products and programs and educate people about the features and benefits of new and established products.
Advertising strategy consists of two key components for her: creating an advertising message and content and choosing an advertising medium.
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Answer:
This is very simple, they should start billing their clients right away.
You don't have to bill your clients for the full legal expenses, but they for sure need to start making some money.
It is very normal that new businesses don't get enough revenue to cover their operation expenses right away. Even for big corporations, like Amazon and FB, it may take years to reach the break even point.
When you open a business you have to keep some money as reserve to cover some expenses for at least a few months.
Answer:
c. not affect the bond's duration.
Explanation:
The bond duration measures the sensitivity of a bond's price to change in the interest rate. It is a linear measure of those years in which the repayment of the principal is due. the change in interest rate does not affect the duration of the bond.
On the other hand decrease in interest rate would increase the bond's PV and Price of the bond as well.
Payment frequency would not change with the decrease interest rate.
The Coupon rate will also remain the same whether the interest rate increases or decreases.
Answer:
Simple interest is paid only one time and does not change.
Explanation:
Hope this helped you!