Answer:
Core rigidity
Explanation:
According to a different source, these are the options that come with this question:
- resource flow.
- dynamic capabilities.
- core rigidity.
- value chain.
This is an example of core rigidity. Core rigidity refers to a situation that can arise in business in which a company relies on its advantages for too long. Companies that find themselves stuck due to core rigidity usually do not improve themselves. Moreover, they tend to become obsolete and often struggle to compete with other firms that are more adaptable or innovative than them.
Answer:
gracias por los puntosdssss
Answer:
B. Creating value for customers.
Explanation:
Marketing is all about building values for customers. Its about creating customer relationships which are profit generating. Any company or brand has a value proposition. It is the set of benefits the company promises to deliver to the consumer to satisfy his/her needs. Thus marketing is the bridge which connects the brand with the customers perceived value of the brand. It makes sure the customer pledges loyalty to the brand, by delivering on its promises on the value proposition. Thus, the most important role that marketing plays in the economy is Creating Value for Customers.
The rewards require special performance, and are thus rarely obtained. If a goal isn't realistic people are less likely to try.
Explanation:
Commercial communication is a process that must be aligned with the strategic objectives that the company wants to achieve through sales.
For it to occur in a direct, clear and consistent way to its target audience, it is necessary for organizations to develop some essential strategies to reach the correct message to pass on to the public and which are the most effective methods to establish the ideal communication.
Some of them are:
-
Development of a commercial management system with a focus on the target audience
- Definition of communication materials that will support content and approaches (e-mails, folders, websites, etc.)
- Systematization of communication with the client identifying essential steps for building the relationship between the company and the target audience.
- Support for the implementation of commercial communication programs.
It is also necessary to follow certain steps in a commercial communication project, such as making the diagnosis, collecting sales and customer information, mapping needs, etc. After the diagnosis, it is necessary to define a strategic plan, its development and the implementation and monitoring, so that the commercial communication actions reach the expected objective.
