Question

Motives are goal-oriented and drive us to fulfill a particular need. A consumer who determined that she needs a new pair of sneakers to help her reach her goal of being admired by others can pick amongst Keds, Adidas, Nike, Air Jordans, and numerous other choices, each of which promises to deliver positive benefits. This is an example of:

Answer 1

Answer:

The correct answer is: Motivational Direction.  

Explanation:

Motivational Direction refers to the setting of specific goals and the analysis of the options of the strategies available to reach that objective. Under this state, individuals take all the steps necessary to accomplish whatever they set their minds to boosted by motivation. Direction itself helps individuals to find out where they want to go but motivation sparks action in people.

Answer 2

Answer:

Motivational direction

Explanation:

The specific way a need is satisfied depends on the individual's unique history, learning experiences, and his or her cultural environment. In these example the need of the consumer is satisfied based on buying the branded sneakers listed which are considered to deliver positive benefits by other team members. Motivational direction is triggered once a need has been activated, a state of tension exists that drives the consumer to attempt to reduce or eliminate the need.