Answer:
The correct answer is option A.
Explanation:
Marketing research refers to the set of techniques and principles for systematically collecting, recording, analyzing, and interpreting data that can aid decision-makers involved in marketing goods, services, or ideas.
It involves a number of steps such as defining the objectives and research needs, designing the research, collection of data.
Marketing research is helpful in making decisions related to marketing goods, services and ideas.
Answer:
Explanation:
1. The journal entries are shown below:
On December 1
Cash A/c Dr $1,260
To Deferred Service Revenue $1,260
(Being cash is received)
On December 31, 2016
Deferred Service Revenue $420 ($1,260 ÷ 3 months)
To Service revenue $420
(Being service revenue is recorded)
2. Income statement
Earned income from car washing services $420
Balance sheet
Assets
Cash $1,260
Liabilities
Deferred Service Revenue $840 ($1,260 - $420)
Answer:
b. bait pricing
Explanation:
Bait pricing strategy is one that is aimed at attracting customers by presenting a price that is lower than the actual value of a product. Usually the product is limited in quantity and when buyers come in they are convinced to buy something else.
This is considered an illegal means of marketing.
I'm the given instance when the customer got to the dealership the salesperson can't find that particular car on the lot, saying maybe it was sold this morning before he got in. The salesperson offers a higher-priced car.
This is bait pricing strategy.
