Answer: Integrated marketing communications
Explanation: It is a system of brand messaging used by several organisations nowadays. In such a system all the branches of marketing such as advertising, promotions, public relations etc are molded together to increase the potential of the business.
In the given case CL inc. used both sales promotion and public relation for making their potential and existing customers more aware.
Hence, from the above we can conclude that Option C is correct.
Answer:
The answer is D.
Explanation:
When a company is acquiring a company, it is buying all the assets and liabilities of the acquired company.
The acquiring company will report the intangible asset(Goodwill). It is a purchased goodwill. Goodwill is the difference between purchase price and the net asset of the acquiring company.
Acquiring company will no longer exist because the acquired is buying all of the acquiring company's share.
All the assets and liabilities will be valued and reported at fair value to show the current market price.
It is not necessary for acquiring company to revalue all its assets and liabilities.
Answer:
Customer lifetime value predicts how much profit is associated with a customer during the course of their lifetime relationship with a company.
Explanation:
It is important to manage customer relationships because customers provide a great deal of value to the company if they remain customers for many years.
Customer lifetime value is greater for companies who have loyal customers as compared to customers who are one time only. They add less value to the company as customers are also a source of promotion for the company.
Answer:
Current liability for 3 months will be $4500
Explanation:
We have given that
Sensible insurance company has collected a premium of $18000
We have given time = 1 year = 12 months
So the premium collected per month [tex]=\frac{$1800}{12}=$1500[/tex
Now, the company has collected the revenue on April 1 and now it is December 31
So number of months from April to December = 9
So total premium earned in 9 months = 9× $1500 = $13500
So current liability for 3 months will be = 3×$1500 = $4500
Answer:
The answer is true
Explanation:
Vo = D/Kp
Vo is the value of preferred stock/shares
D is the dividend
Kp is the cost of preferred stock/share
To confirm whether the value of stock is actually $200, we perform the following:
D = $10
Kp = 5% or 0.05
10/0.05
=$200.
The answer is true
