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jok3333 [9.3K]
3 years ago
6

When we see Hello Kitty on children's clothing, Disney characters on lunchboxes, and Sponge Bob Squarepants on breakfast cereals

, which form of brand sponsorship is being used?
Social Studies
1 answer:
jok3333 [9.3K]3 years ago
5 0

Answer:

This question is incomplete. Here are the missing options:

  • A.  New brand
  • B.  Multibranding
  • C.  Line extension
  • <u>D.  Licensing </u>
  • E.  Brand extension

The answer is D. Licensing.

Explanation:

Licensing occurs when a company is granted the permission to use another company's image or products. This is done in exchange for a small portion of the product revenue.

The greatest advantage of licensing, as a producer, is that using an already popular brand to advertise your own product may attract a larger public.

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