Question

When we see Hello Kitty on children's clothing, Disney characters on lunchboxes, and Sponge Bob Squarepants on breakfast cereals, which form of brand sponsorship is being used?

Answer 1

Answer:

This question is incomplete. Here are the missing options:

• A.  New brand
• B.  Multibranding
• C.  Line extension
• D.  Licensing
• E.  Brand extension

The answer is D. Licensing.

Explanation:

Licensing occurs when a company is granted the permission to use another company's image or products. This is done in exchange for a small portion of the product revenue.

The greatest advantage of licensing, as a producer, is that using an already popular brand to advertise your own product may attract a larger public.