Answer: Lead generation
Explanation: In simple words, lead generation refers to the process under which an entity tries to make their potential customers interested in their product for the first time. It can also be seen as the initiating step in building the customer base.
In the given case, the Texas department is trying to attract tourists to visit their state. It is the first time they are trying to do so by inviting the readers of magazines.
Hence from the above we can conclude that the primary purpose of their ad was lead generation.
Constitutions and, more specifically, anti-discrimination statutes represent public policy about equal employment opportunity (EEO).
These laws are in place at the federal, state, and local levels in the United States.
In terms of the employers or other entities they cover, the specific groups of people they defend, the transactions they regulate, and the kind and scope of legal remedies they offer, EEO laws differ widely from one location to another. When businesses engage employees, the philosophical idea of EEO is implied, at the very least.
WHAT IS AN "OPPORTUNITY" FOR WORK?
U.S. EEO rules forbid discrimination in terms and circumstances of employment on the basis of specified characteristics. As a result, "opportunities" can be found in a variety of employment circumstances, such as:
- both inside and outside.
- application forms for jobs.
- interviewing potential employees.
- pre-employment examinations
- inquiries into backgrounds.
- Hiring.
- Compensation.
- Benefits.
- Employee services or perks (sometimes known as perquisites).
- working circumstances.
To learn more about equal employment opportunity from the given link.
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Answer:
Josefina is not maximizing her profits since she is making a loss of $0.25.
Explanation:
The marginal revenue is the total amount of revenue received from selling an additional unit of product while the marginal cost is the total cost incurred for producing an additional unit of product. The marginal cost and revenue can be compared to determine if producing and selling an additional unit is profitable or will cause a loss.
The profit/loss can be expressed as;
P/L=R-C
where;
P=profit
L=loss
R=total marginal revenue
C=total marginal cost
In our case;
P/L=unknown
R=marginal revenue per unit×number of units=1.50×1=$1.50
C=marginal cost per unit×number of units=$1.75×1=$1.75
replacing;
P/L=1.50-1.75=-$0.25
Since the marginal cost is greater than the marginal revenue, we can conclude that Josefina is making a loss of $0.25
Answer:
a. The Debit column is correctly stated.
b. The Credit column is understated by $17,300 ($8,650 * 2).
c. The Automobiles account balance is correctly stated in the trial balance.
d. The Accounts Payable account balance is understated in the trial balance by $17,300 ($8,650 * 2).
e. If the Debit column total of the trial balance is $200,000 before correcting the error, the total of the Credit column before correction is $182,700.
Explanation:
This mistake is an Error of Commission. It is a problem of arithmetical accuracy, for example, posting to the wrong side of one ledger account. In this case, the Accounts Payable should have been credited with the amount of $8,650. As an arithmetic error, it can only be corrected by doubling the affected amount on the Credit side of the Accounts Payable account.
Answer:
If the keyword an advertiser is bidding on is used in the ad and on the landing page, then the advertiser will receive a higher Quality Score for
ad relevance.
Explanation:
Ad relevance is a component that gives an advertiser higher quality score. It is an indication that the keyword is optimized to meet the customer's search query. It shows how closely the ad matches the customer's search because a correlation exists between the keyword, the ad, and the post-click landing page. It is paramount to achieve ad relevance in any pay-per-click advertising (PPC), otherwise called search engine marketing (SEM) or search advertising, to justify the ad costs.
