Answer:
1) B - Inaction
2)B - Faulty
3)A - Dissolution
Explanation:
1) Inaction: The company's strategy is not responsive to technological trends
2) Faulty: Downsizing to save cost is not a good strategy for a business to adopt, they could have divest to other sectors
3)Dissolution: liquidate or wind up before the company runs in to serious financial crisis.
Answer:
<em>Strengths</em>
- RedBull is a well-established brand in the Energy Drink sub-sector.
- It has been in existence since 1987 making it a 33-year-old company. That's a lot of experience doing the same thing.
- Given its years of experience, consumers have a lot of confidence in its brand. This means it has strong brand equity.
- As of 2019, RedBull still has the highest market share of any energy drink in the world with a record 7.5 billion cans sold
<em>Risks</em>
- The challenge is this, Coca-cola is a much older company with about 128 years behind it. It was established in 1892.
- Coca-cola equally has a very strong brand equity
- In the carbonated drinks sub-sector, it has dominated the sector since 2004. It's market share is estimated at 42.5%.
- It has about 500 brands compared to Redbull which has only one brand.
- In Pepsi was created in 1893. Just one year younger than Coca-cola. It currently has about 24.9% of the soda market. Within the cola segment alone, it has about 100 flavours.
- Monster energy as a strong entrant into the energy drink market is only 18 years old and it already has 49 different drinks with about 14% market share worldwide.
Suffice it to say that if Red Bull does not concieve of a critical strategy to maintain market dominance, it may continue to bleed it's market share.
2. Red Bull should do more than traditional advertising.
There is no reason why it can go into the Soda space. There are countries where the big players still exert a huge dominance. Mexico, for instance, consumes the more coca-cola than anywhere else in the world.
Red Bull in addition to keeping it's market share through aggressive advertising, can enter into the soda market, targeting these regions where coca-cola and other players seem to have a pseudo monopoly.
Red Bull can also look at creating more flavours depending on the psychographics of the target market it is looking at.
Bull Stratos
Red Bull Stratos is the official name for the project involving Mr Baumgartner's mission. Mr Baumgartner's project involved a record breaking jump for the ages from the edge of space which cost about USD 30 million. It is on record that this is nothing like what Red Bull have ever done before and it did so at a fraction of it's annual sports marketing which is estimated at about USD 300 Million.
To answer the question about its effectiveness, its definitely yes.
Over 8 million people saw the jump which had the Red Bull logo/ branding conspicuously displayed. It was dubbed "the most successful Public Relations campaign of year 2012."
The line will always be dictated by the metrics which show returns on marketing budget invested.
Any strategy that currently works to enhance the brand of Red Bull or at least keep its dominance over the energy drink market, must be explored.
Cheers!
Answer:
<h3>A target market is the set of consumers that a company plans to sell to or reach with marketing activities. A target audience is the group or segment within that target market that is being served advertisements.</h3>
<h2>hope it helps.</h2><h2>stay safe healthy and happy...</h2>
Answer with Explanation:
Following are the benefits of using departmental Income Statements:
- Gives an understanding of where the company lacks efficiency
- Helps in setting budgets and efficiency cuts so that the management of the department works hard to lower operational lead time and other efficiencies found in the operational activities. By setting the budgeted income statement for the department, the appraiser of the company performance is possible by using variance analysis method.
- The Departmental Income Statement also helps in appraising performance of each department which helps identifying which department requires upper level management attention.
- It is very useful when undergo financial analysis of departmental income statement which helps in identification of problematic areas, which are lowering profits and thus corrective actions can be taken to overcome these issues.
- It helps in allocating of jointly shared costs of non production overheads like Accounts Department Costs, Audit Department Costs, Electricity bills, etc. This helps in better appraisal of departments and identification of appropriate basis. In the above case the appropriate basis would be Income balances for accounts department, Income Balances For audit department cost and electricity units consumption of each department.
The above benefits makes the department income statements important for the managerial use.
Answer:
0.097 OR 9.7%
Explanation:
Cost of Equity using CAPM-
Re = Rf + Beta (Rpm)
where,
Rf = Risk free return = 6%,
Rpm = Risk premium = 4%,
Beta = 0.9
Therefore,
Re = .06 + .9 (.04)
= 9.6%
Unlevered cost of equity:
ReU = Wd × rd + We × re
where,
ReU = Unlevered cost of equity,
Wd = Debt = 20%
rd = cost of debt = 8%
We = equity = 80%
re = cost of equity = 9.6%
Therefore,
ReU = 0.20 × 8% + .80 × 9.6%
= 9.28%
Levered cost of Equity:
New Debt = 60%,
New Equity = 40%,
New rd = 9%
ReL = ReU + (ReU - rd) (D ÷ E)
= 9.28% + (9.28% - 9%) (0.60 ÷ 0.40)
= 0.097 OR 9.7%