Answer:
<em>Integrated Marketing Communications</em>
Explanation:
Integrated communications in advertising is a simple idea. <em>This assures that all modes of communications and correspondence are strongly linked together.</em>
Integrated Marketing Communications, or IMC,, implies combining all promotional tools to work together in unison at its most fundamental level.
It understands the importance of a detailed plan that assesses and integrates the strategic functions of a number of communication disciplines, including marketing, media relations, private sales and sales promotion, to ensure transparency, continuity and optimal communication effect.
Answer:
Maslow’s Hierachry of needs
Explanation:
Answer:
Price discrimination
Explanation:
Price discrimination refers to a marketing tactic in which the seller invoice different prices to clients for the identical type of product or service they are offering to the customers
While on the other hand, In pure price discrimination, the seller charges the maximum price from each customer
Therefore in the given situation, here price discrimination should be used
<span>Many of smashburger's competitors combine a burger, fries, and a drink offered at a reduced "combo" price. This practice is known as product bundle pricing.
Product bundle pricing is when a store will combine items together and do a value price on them as a bundle. Each item has a price they can pay to purchase an item separately but there is a special price and it's usually a better deal when you purchase it in a bundle.
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Answer:
(a) 14%
(b) 15%
(c) 15.48%
Explanation:
cost of retained earnings:
= ($3.03 ÷ $34) + 0.05
= 0.09 + 0.05
= 14%
Therefore, the Evanec's cost of retained earnings is 14%
Flotation cost percentage:
= [($34 - $28.90) ÷ $34] × 100
= 0.15 × 100
= 15%
Therefore, the Evanec's percentage flotation cost is 15%.
Cost of new common stock:
= ($3.03 ÷ $28.90) + 0.05
= 0.1048 + 0.05
= 15.48%
Therefore, the Evanec's cost of new common stock is 15.48%.
