Question

When companies hire celebrities to advertise their products, they are attempting to make the demand for their product more __________. If this strategy is successful, the firm can raise both __________ and __________.

Answer 1

Answer:

When companies hire celebrities to advertise their products, they are attempting to make the demand for their product higher / more profitable. If this strategy is successful, the firm can raise both awareness and reputation / sales.

Explanation:

"Celebrity endorsement is a promotional tool that boosts brand awareness. It is a way of enhancing credibility and gaining visibility for brands. Celebrities are well-known people and a celebrity endorsement can make a brand stand out"

Reference: Elkins, Hashaw. “The Effect of Celebrities in Advertisements.” Small Business - Chron.com, 29 Mar. 2019