Answer:
Only the endpoints of the scale are labeled
Explanation:
A semantic differential scale measures attitudes towards something. For example, you could measure a person’s attitude to the word “Work” with the scale
According to Ron Garland, three types of semantic differential scale exist:
Scale points are unlabeled.
Scale points are labeled.
Scale points are numbered (i.e. from 1 to 5).
Garland found that respondents prefered labeled scale points as they are easier to comprehend, easier to complete, and are more useful for expressing opinion. Labeling the scales does not seem to introduce bias.
