I believe the answer is: are more likely to read your message than academic audiences.
People with business communication background are trained to interpret underlying message that come from various sources or behaviour. Academic audiences on the other hand, tend to only be able to read a certain message after its being constructed for common consumption (such as books)
On New York Times, written by Sabrina Tavernize last 2016, she revealed that not any factor can cause it. However, it can be triggered through social media. It normally is evident among adolescents where insecurities are said t be high. Social media became a game to gain favor and popularity. It establishes popularity through the number of friends and the numerous things they do in school. It also added that young aged people start being young women in their age.
It further pointed girls as having higher rates of being prone to depression unlike the rate of boys.
It's B, the first amendment.