Juan is preparing a speech to a prospective client who has been using the services of a different advertising firm for the past
10 years. Juan’s goal is to influence the client to switch firms and begin working with his company. What is the general purpose of Juan’s presentation?
Persuading is defined as the techniques in which a person is influenced along with providing genuine reason ,advice and related arguments.Others are made to understand and appealed so that they can be convinced.
According to the mentioned situation in question, Juan is trying to persuade the clients with the help of his speech as an argument so that they can be convinced for joining his company and quit other firms for advertising business.
Persuasive messages are meant to persuade the audience by providing content of interest. The main aim of this type of massage is to stimulate action or change the point of view of individuals on a particular subject by presenting them with stunning facts.
In the case of Juan,<em> he will use persuasion in the message to his prospective client by contrasting the advantages of his advertising agency with the current firm used by the client. Also, Juan wants to learn what the strategic benefit of his business is and why the client should stop working with Juan's rival.</em>
