Question

Consumers spend little time and effort evaluating alternatives in the purchase of flour and soap. The consumer purchase decision process for such staples involves __________, which is virtually a habit and typifies low-involvement decision making.

Answer 1

Answer: Routine problem solving

Explanation:

As stated in the question the customer buys flour and soap they are familiar with when making purchase without spending time to evaluate alternatives, this is a typical example of routine problem solving in making purchase decision.

Routine problem solving is a form of decision making in purchase where consumers purchase products they are familiar with, without paying much considerations to other options available.