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nikitadnepr [17]
3 years ago
7

A technology company that makes computers for professional use is trying to segment its customers. The company asked some profes

sional computer users to evaluate the importance of various computer attributes that influence their purchase decisions and then used this data to segment the consumers based on similar response patterns. This is an example of segmentation by:
Business
1 answer:
borishaifa [10]3 years ago
8 0

Answer:

Benefit sought

Explanation:

Customer segmentation can be defined as the process of placing customers into different groups, this grouping is based on the age, interest, gender. It can also be referred to as the classification of potential customers based on the similar characteristics that they share.

Customer segmentation makes it easy for marketers create an awareness of their product to a particular group of people.

Benefit sought can be described as the segmentation of a market based on the various benefits that potential customers receive from purchasing a product.

You might be interested in
The following data are for the two products produced by Tadros Company. Product A Product BDirect materials$20 per unit $30 per
fenix001 [56]

Answer:

Tadros Company

Plantwide method:

                                                     Product A    Product B

1.1. Manufacturing cost per unit         $40            $85

1.2 Gross profit per unit                      $15           $135

2.1 Gross profit per customer        $300           $675

2.2 Customer of customer to each customer is:

= $80

The gross profit is adequate for each customer.

ABC method:

                                                                 Product A    Product B

3.1The Manufacturing cost per unit         $36.26         $101.61

3.2 Gross profit per unit                             $18.74         $118.39

4.1 Gross profit per customer                $374.85        $591.94

4.2 Cost of customer service  to each customer is $80.

The Gross profit per customer is adequate.

5. The ABC product costing method gives better information to managers of Tadros Company.

c. Activity-based costing method                          

Explanation:

a) Data and Calculations:

                                             Product A                     Product B

Direct materials                   $20 per unit                 $30 per unit

Direct labor hours                0.5 DLH/unit                 1.5 DLH per unit

Total direct labor hours       8,000 (0.5*16,000)       5,400 (1.5*3,600)

Direct labor costs                $160,000 ($20*8,000) $108,000 ($20*5,400)

Machine hours                     0.4 MH per unit            1.2 MH per unit

Batches                                200 batches                 360 batches

Volume                                16,000 units                  3,600 units

Engineering modifications  20 modifications          80 modifications

Number of customers         800 customers            720 customers

Market price                        $55 per unit                 $220 per unit

Direct labor rate  = $20 per direct labor hour (DLH).

Overhead rates based:

a. Plantwide Method:

Total manufacturing overhead costs/Total direct labor hours

$268,000/13,400 = $20

Cost of production:

                                                       Product A        Product B

Direct materials per unit               $320,000         $90,000

Direct labor hours per unit DLH      160,000          108,000

Overhead costs                                160,000          108,000

Total production costs                  $640,000       $306,000

Volume                                          16,000 units     3,600 units

Manufacturing cost per unit         $40                   $85

Income Statement:

                                                     Product A        Product B

Sales Revenue ($55 and $220)  $880,000      $792,000

Total production costs                   640,000        306,000

Gross profit                                  $240,000      $486,000

Volume                                       16,000 units     3,600 units

Gross profit per unit                       $15                $135

Gross profit                                  $240,000      $486,000

Customers                                  800 customers  720 customers

Gross profit per customer          $300              $675

b. Departmental Method:

c. ABC Method:

Additional information follows:

Cost Pools                     Overhead       Costs Driver

Indirect manufacturing

Engineering support      $ 53,600      Engineering modifications

Electricity                           53,600       Machine hours

Setup costs                      160,800       Batches

Nonmanufacturing

Customer service             121,600      Number of customers

Overhead rate using ABC:

Cost Pools                     Overhead       Costs Driver                    Rates

Indirect manufacturing

Engineering support      $ 53,600      100 modifications         = $536

Electricity                           53,600       10,720 Machine hours        $5

Setup costs                      160,800       560 Batches                   $287

Customer service             136,800      1,520 customers              $90

Cost of production:

                                                      Product A        Product B

Direct materials per unit              $320,000         $90,000

Direct labor hours per unit DLH     160,000          108,000

Overhead costs:

Engineering support                         10,720            42,880

Electricity                                          32,000            21,600

Setup costs                                      57,400          103,320

Total production costs                $580,120       $365,800

Volume                                        16,000 units     3,600 units

Manufacturing cost per unit         $36.26        $101.61

Income Statement:

                                                     Product A        Product B

Sales Revenue ($55 and $220)  $880,000      $792,000

Total production costs                    580,120        365,800

Gross profit                                   $299,880     $426,200

Volume                                       16,000 units     3,600 units

Gross profit per unit                     $18.74           $118.39

Gross profit                              $299,880                   $426,200

Customers                               800 customers           720 customers

Gross profit per customer      $374.85                       $591.94

Total production costs             $580,120                   $365,800

Customers                               800 customers           720 customers

Cost per customer                  $725.15                       $508.06

Customer service costs

Customer service             $121,600/1,520 = $80

8 0
3 years ago
Airline Accessories has the following current assets: cash, $93 million; receivables, $85 million; inventory, $173 million; and
prohojiy [21]

Answer:

See below

Explanation:

1. The current ratio is the sum of current assets divided by current liabilities. It used to measure the ability of the airlines accessories to meet its short term obligation due within a year

Current ratio = $93 million + $85 million + $9 million / $80 million + $26 million

Current ratio = $187 million / $106 million

Current ratio = 1.76:1

Current ratio = 1.76 times

2. Acid test ratio. This measure liquidity but with adjustment for risky current assets i.e Inventory

Acid test ratio = Current assets - Inventories / Current liabilities

Acid test ratio = ($187 million - $173 million) / $106 million

Acid test ratio = $14 million / $106 million

Acid test ratio = 0.13:1

Acid test ratio = 0.13 times

6 0
3 years ago
When a company makes marketing decisions by considering consumers' wants and interests, the company's requirements, and society'
Vinil7 [7]

Answer:

Option B: Societal

Explanation:

Societal Marketing was coined from the marketing concept. Marketers and consumers are collecting stocks of what is good for themselves, their family, their country, and the planet.

It involves means by which marketing looks for ways amd means to provide products and services to help consumers reach their goals and Target while also making profitable decisions for their companies.

It is useful to consumers' long-run best interest and help promoting good corporate citizenship.

3 0
3 years ago
The accountant for Main Street Jewelry Repair Services, Inc. forgot to make an adjusting entry for Depreciation Expense for the
charle [14.2K]

Answer:

C) Total assets are overstated.

Explanation:

The journal Entry for the Depreciation is as follows:

Dr. Depreciation Expense          xxx

Cr. Accumulated Depreciation   xxx

By missing this Journal entry the Accumulated depreciation account will be understated as we know that this is a contra asset account and this will net off the Long term assets. So, as a result the total asset will be overstated.

8 0
3 years ago
An insurance policyholder must pay a _______________ for each ______________ service, before insurance covers the rest.
dusya [7]

Answer:

D. copayment; insured

Explanation:

When the person takes insurance than the person called as insurance policyholder who is holding his or her own policy so he or she must have to pay the copayment i.e. fixed amount for the service covered prior to receiving the service for each insured service prior to the insurance that covers the rest

Therefore the correct option is D

And, the rest ones are incorrect  

5 0
3 years ago
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