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nikitadnepr [17]
4 years ago
7

A technology company that makes computers for professional use is trying to segment its customers. The company asked some profes

sional computer users to evaluate the importance of various computer attributes that influence their purchase decisions and then used this data to segment the consumers based on similar response patterns. This is an example of segmentation by:
Business
1 answer:
borishaifa [10]4 years ago
8 0

Answer:

Benefit sought

Explanation:

Customer segmentation can be defined as the process of placing customers into different groups, this grouping is based on the age, interest, gender. It can also be referred to as the classification of potential customers based on the similar characteristics that they share.

Customer segmentation makes it easy for marketers create an awareness of their product to a particular group of people.

Benefit sought can be described as the segmentation of a market based on the various benefits that potential customers receive from purchasing a product.

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Ariel wants to compare the salaries for positions she was offered at two companies. What should she consider in this process?
german

Answer:

  • <em>She should research the cost of living of different locations to compare against the offered salaries.  </em>
  • <em>She should research the benefits included in each offer. </em>
  • <em>She should research the average salary of similar positions to see if the offers are fair. </em>

Explanation:

  • Remember, the cost living at the different locations is good basis to determine how much the actual value of he salary will be worth. For instance if location A pays her $5000 a month and her living expenses from the location takes about $4500, while location B pays her $3500 a month with a living expense of $1000, then she rather goes for location B she has more extra income.

  • Secondly, the benefits included in salaries is also to be considered. Does it includes medical insurance, transport allowance etc.?

  • Third the average industry pay level would also help Ariel know whether to accept any of the offers or not.

8 0
4 years ago
Read 2 more answers
Question 3(Multiple Choice Worth 4 points)
jekas [21]

Answer:

C. Futures

Explanation:

To check if this is correct click here:

brainly.com/question/13615434?referrer=searchResults

Hope this helps!

6 0
2 years ago
Say that Alland can produce 32 units of food per person per year or 16 units of clothing per person per year, but Georgeland can
irinina [24]

Answer:

Option (a) is correct.

Explanation:

Alland can produce 32 units of food per person per year or 16 units of clothing per person per year:

Opportunity cost of producing a unit of food = (16 ÷ 32)

                                                                          = 0.5 units of clothing

Opportunity cost of producing a unit of clothing = (32 ÷ 16)

                                                                                = 2 units of food

Georgeland can produce 36 units of food per year or 18 units of clothing:

Opportunity cost of producing a unit of food = (18 ÷ 36)

                                                                          = 0.5 units of clothing

Opportunity cost of producing a unit of clothing = (36 ÷ 18)

                                                                                = 2 units of food

Therefore, the Georgeland has a absolute advantage in producing both the goods because it can produce more quantity of both the goods with the same resources as Alland. But the Georgeland has not having comparative advantage in producing either of the goods.

5 0
4 years ago
The _____, or potential exposures, possible in a medium is arrived at by multiplying the medium's total audience size by the num
ycow [4]

Answer:

a) gross impressions

Explanation:

First of all, impressions are the times an individual member of an audience is exposed to a certain advertisement.

Gross impressions refer to the total amount of times a group of individuals (or households) that are exposed to a certain advertisement during a given media schedule or program.

A single individual might be exposed several times to the same advertisement, therefore the number of gross impressions may exceed the total audience of the media.

Gross rating points measure the audience of a media while gross impressions measure the number of times the audience is exposed to a certain advertisement.

3 0
3 years ago
Use the following information to determine the break-even point in sales dollars:
dolphi86 [110]

Answer:

Break-even point (dollars)= $362,400

Explanation:

Giving the following information:

Unit sales 50,000

Units Dollar sales $500,000

Fixed costs $204,000

Variable costs $187,500

<u>First, we need to calculate the contribution margin ratio:</u>

Contribution margin ratio= total CM / Sales

Contribution margin ratio= (500,000 - 187,500) / 500,000

Contribution margin ratio= 0.625

<u>Now, the break-even point in sales dollars:</u>

Break-even point (dollars)= fixed costs/ contribution margin ratio

Break-even point (dollars)= 204,000 / 0.625

Break-even point (dollars)= $362,400

7 0
3 years ago
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