1. In this communications setting, the "S" in the S-M-C-R communications model is: B. the theater owner.
2. Digital technologies process information in terms of: zeroes (0s) and ones (1s).
The Sender Message Channel Receiver (SMCR) model of communication was developed and created in 1960 by David Berlo.
Basically, the SCMR was developed from the Shannon-Weaver model of communication of 1949.
The SCMR model of communication comprises four (4) main components and these include;
Sender (S) is the primary source of information (message) or the originator of a message that is being sent to a receiver.
Hence, a sender is simply the producer of a message.
In this scenario, the theater owner is the "S" in the S-M-C-R communications model because he or she serves as the primary source and originator of the the film "TOP GUN 2" to the movie-goer, who is a receiver viewing a trailer.
Digital technologies process information in terms of <u>zeroes (0s)</u> and <u>ones (1s)</u> because raw data usually in text formats are not understood by a computer or digital device.
Simply stated, a computer or digital device process information in terms of binary digits i.e zeroes (0s) and ones (1s) only.
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