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White raven [17]
2 years ago
9

Organic Eats is a restaurant that caters to the needs of a small percentage of highly health-conscious consumers. It has an all-

organic, vegan menu. Since there are very few restaurants that offer the same unique services, customers are willing to pay a premium price for its products and services. In this scenario, Organic Eats is following a
A. product diversification strategy.
B. liquidation strategy.
C. mass market strategy.
D. focused differentiation strategy.
Business
1 answer:
erastova [34]2 years ago
3 0

Answer:

D. focused differentiation strategy

Explanation:

Focused differentiation strategy is a type of strategy employed by a company or business, whereby a particular small group of customers are targeted and provided with differentiated products that cannot be easily gotten elsewhere. This type of strategy is usually effective in a market where competition is limited, such as can be seen in the market of organic products and foods.

The scenario as described in the question above, suggest that <u><em>Organic Eats is following a focused differentiation strategy</em></u>, as they target only a small percentage of consumers that are highly health-conscious, and also provide a differentiated product consisting of an all-organic, vegan menu. There is also limited competition from other competitors as there are few restaurants that offer the same unique services that Organic Eats offer.

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