<span>The difference between scarcity an shortage is that a scarcity is something that occurs naturally due to limitations on the resources that have no way to be replenished. A shortage comes from a condition in the market when a certain good is set at a certain price. So the correct answer is B.</span>
Expensive and time consuming, it is important to figure out beforehand exactly what problem needs to be solved.
Research expense must be budgeted before it is incurred so that the cost is available to be borne by the company.
<h3>What is research?</h3>
Research is expense carried by the company to develop a new product if the research meet the criteria it is capitalize as intangible and it will be amortize over its useful life once the development is available for use otherwise it will expense out in profit and loss statement.
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Answer and Explanation: From the following given case or scenario, we can state that the manager is most likely to said the given because he/she thought that <em>being too critical might put Malcolm on the defensive end and thus hamper his social skills and creativity</em>. Here, in this case the manager asks the other employees not to have a critical review of Malcolm's suggestion and to avoid having an argument on his suggestion.
In this example, Wrigley used the Penetration pricing.
Penetration pricing is one of marketing strategy which aims to attract potential customers by offering lower price as its initial offering.
This pricing strategy helps a new product or service to penetrate the market and attract customers because of the low price offered.
In the question, the introductory price for chewing gum, mint mojito were set low and aims to attract new customers to the product.
In conclusion, Wrigley used the Penetration pricing to attract new customers.
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