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Black_prince [1.1K]
4 years ago
12

Ski Safety sells emergency safety and rescue products to ski patrols and rescue workers at prices that are below those of its co

mpetitors, which offer a larger line of more expensive products and focus on broader markets. Ski Safety is pursuing a ____ strategy.
a. cost-focus
b. focused-differentiation
c. cost-leadership
d. differentiation
e. narrow
Business
1 answer:
Digiron [165]4 years ago
5 0

Answer:

The correct answer is the option A: cost-focus.

Explanation:

To begin with, a <em>cost-focus strategy</em> is the name given to a type of strategy defined by Michael Porter in competitive advantage in order to establish a strategy whose main purpose is to focus on a low price regarding the prices of the competitors in a narrow market. Therefore that in this case Ski Safety is pursuing a cost-focus strategy because the company is looking forward to compete in a narrow market thanks to a low price.

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