Answer:
B. Product development
Explanation:
A product development strategy is used when an existing company, with an existing customer base, tries to grow by introducing new products and/or services that target its customer base. This strategy entails more risk than market penetration but similar risks that market development.
The company can extend its product range by:
Research and Development investment, commonly used by tech companies like Apple who extend their product range constantly.
Buying the rights to produce products and services originally developed by other companies.
-Investing in the R&D of additional products, like when Microsoft developed Xbox One X.
-Getting the rights to produce someone else's product, like when Dinsey bought Marvell CU.
-Acquiring a popular product and rebranding it as its own product, like when google bought Picassa and launched Google Photos.
-Cooperating with other companies to develop products and services (shared ownership), which is very common in tech industries.
