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Zina [86]
4 years ago
13

When Sunshine Inc., a cosmetics manufacturer, introduced an additional line of perfumes, the response from its existing customer

s was good. According to Igor Ansoff's Product-Market Matrix, this is an example of the ________ strategy.Select one:a. market developmentb. product developmentc. market diversificationd. product differentiatione. market penetration
Business
1 answer:
n200080 [17]4 years ago
3 0

Answer:

B. Product development

Explanation:

A product development strategy is used when an existing company, with an existing customer base, tries to grow by introducing new products and/or services that target its customer base. This strategy entails more risk than market penetration but similar risks that market development.

The company can extend its product range by:

Research and Development investment, commonly used by tech companies like Apple who extend their product range constantly.

Buying the rights to produce products and services originally developed by other companies.

-Investing in the R&D of additional products, like when Microsoft developed Xbox One X.

-Getting the rights to produce someone else's product, like when Dinsey bought Marvell CU.

-Acquiring a popular product and rebranding it as its own product, like when google bought Picassa and launched Google Photos.

-Cooperating with other companies to develop products and services (shared ownership), which is very common in tech industries.

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A shortsighted view of customer interaction shows that:
shusha [124]
A shortsighted view of customer interaction shows that: You should figure that a customer calls or comes in, service is provided and then the customer goes away
Shortsighted view customer interaction refers to the way we describe an ideal customer interaction in a simplistic way.
Every good sales person have been trained to spot what the customer need and how to influence that customer to choose the product that will bring the most profit to the business.<span />
8 0
3 years ago
Paloma Co. Stars has four employees. FICA Social Security taxes are 6.2% of the first $113,700 paid to each employee, and FICA M
Firlakuza [10]

Answer:

Explanation:

Base on the scenario been described in the question we can calculate the following

1. Calculation of Employee’s FICA withholding for social security tax rate is 6.20%. Attachment 1 below

2.Calculation of Employee’s FICA withh... Attachment 2 below

4 0
3 years ago
Excel Electronics Excel Electronics is nearing completion of a three-year project to develop and produce a new pocket Phone-Fax-
kolezko [41]

Answer:

<h2>Excel Electronics</h2>

<h3>Recommended Method for Terminating the PFI Project:</h3>

I recommend addition.  The way the PFI project is described shows that it is a major success.  Production facilities are still being built and units of the PFI will start rolling off the production line in seven months' time.  In such a situation, the PFI should naturally become a new division.  It should become part of the organization and all required resources should be transferred to it to enable the division to take off smoothly and become self-sustaining and profit-generating.

Explanation:

There are four ways to terminate a project.  They include:

a) Termination by Extinction: Here the project is murdered naturally.  Budget support is withheld without actually calling the project off in its entirety.

b) Termination by Addition:  The project becomes a new division of the organization with more resources and assigned responsibility.

c) Termination by Integration: Resources of the project are distributed to all parts of the organization.

d) Termination by Starvation: The project in this situation suffers kwashiorkor.  It is starved to death by being deprived of resources.  The budget for the project is withdrawn.

The chosen method depends on the project outcome, outlook, and opportunities.  For example, the development of an advanced technology in manufacturing can render a formerly shining project commercially unprofitable.  In such a situation, the best management decision may be to terminate it by extinction.

Essentially, the following may be reasons to terminate a project:

#1: Project outruns estimated cost and looks unlikely to recover investments.

#2: Competitors may be doing a better job in the project line.

#3: Failure is witness during the testing process.

#4: Company's strategic plan (goal) will not be met with continuation.

#5: Another priority project crops up during the process.

6 0
3 years ago
A supermarket expects to sell 1000 boxes of sugar in a year. Each box costs $2, and there is a fixed delivery charge of $20 per
Strike441 [17]

Answer:

Order size = 200 units

Number of order  = 5 times

Explanation:

<em>The number of order per year  will be equal to the Annual demand divided by the EOQ.</em>

<em>No of orders = Annual Demand / EOQ</em>

Economic order quantity (EOQ)

The Economic Order Quantity (EOQ) is the order size that minimizes the balance of ordering cost and holding cost. At the EOQ, the carrying cost is equal to the holding cost.

It is computed using he formulae below

EOQ = √(2× Co× D)/Ch

Ch- Carrying cost per unit per annum-  $1

Co- Ordering cost per order -20

EOQ =√(2× 20× 1000)/1

        = 200 units

Order size = 200 units

Number of order = 1000/200 = 5 times

4 0
4 years ago
Leas Corporation staffs a helpline to answer questions from customers. The costs of operating the helpline are variable with res
elena-14-01-66 [18.8K]

Answer:

d. $432,590

Explanation:

In this scenario cost varies with volume of calls. This is called variable cost and is defined as cost that changes as the quantity of goods and services changes. Variable cost is a summation of all the marginal costs of units produced. They rise as production increases and vice versa.

To calculate the variable cost= Total cost/ volume

Variable cost= 452,500/25,000

Variable cost= $18.10

At a new volume of $23,900

Total cost= Variable cost * Volume

Total cost= 18.1* 23,900

Total cost= $432,590

4 0
3 years ago
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