Question

Gerry is assessing global entry strategies for his gourmet sandwich business. He does not want to take a lot of risk and he is willing to limit his control of international stores. Gerry will most likely use a(n) ________ strategy.

Answer 1

Answer:

The correct answer is letter "B": franchising.

Explanation:

A franchise is a venture in which one person, the franchisee, acquires access to a franchisor's proprietary knowledge processes, and trademarks. A franchise provides the opportunity to own a business while avoiding many of the early struggles. The franchisee purchases the right to sell a product or service under an established brand.