In a speech in which he attempted to persuade the audience to support legislation restricting tobacco use, former Vice President
Al Gore told the story of how his sister died of lung cancer. He said, "I loved my sister more than life itself," and "I saw her body savaged by this disease." He closed the story by citing a statistic about how another 13-year-old girl would start smoking tomorrow, just like his sister had many years ago. From this description, which textbook tip for persuasion did Gore use effectively?
- Emotion-arousing words to trigger audience response.
Explanation:
The authors often employ various persuasive techniques(ethos, logos, or pathos) to convince the audience to believe and accept the claim or idea proposed by the author.
In the given excerpt, the textbook tip for persuasion that Gore employed effectively would be 'emotion or ethos' which involves 'employing arousing or triggering words' that targets the emotions of the audience and elicit desired emotional response from them. The use of ethos is reflected by the description or inclusion of personal incident 'his sister dying of lung cancer' to substantiate his point('to restrict tobacco use').
