This problem involves <u>distribution </u>type of marketing mix variable.
<u>Explanation:</u>
Bluetooth speaker was the highly demanded product during the holiday season. Local Walmart sold its speaker stock quickly due to high demand. So Walmart decided to place the order with the suppliers. The suppliers could not make it as they had many pending orders. Suppliers told that Walmart’s order will be made only after two weeks. This problem involves distribution type of marketing mix variable.
The principle of marketing is to develop satisfying exchanges that benefits both customers and marketers.
<span>d.ethos; appeals to ethics, logos; appeals to logic, pathos; appeals to emotions
The key thing here is understanding the 6 different words here. They are:
ethos, logos, pathos, emotion, logic, ethics.
You may notice that the 1st 3 words kinda look familiar, but not quite. The reason is that those words are greek and the last 3 words evolved from them. Let's look closer.
ethos looks like it's related to ethics. And that is correct.
logos looks like it's related to logic and that is also correct.
pathos is the root for words such as pathetic, pitiful, etc. Words that evoke an emotional response.
Now with the above in mind, let's look at the options and pick the right one.
a.ethos; appeals to emotion
logos; appeals to logic
pathos; appeals to ethics
* Bad choice. Ethos applies to ethics, not emotion, and visa versa.
b.ethos; appeals to logic
logos; appeals to ethics
pathos; appeals to emotions
* Bad choice. Ethos applies to ethics, not logic.
c.ethos; appeals to pathos
logos; appeals to ethics
pathos; appeals to emotions
* Bad choice. This one is a bit of a mix and match. And having two greek words for the 1st choice? Can it be any more obviously wrong?
d.ethos; appeals to ethics
logos; appeals to logic
pathos; appeals to emotions
* Correct. All of the options match.</span>