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sleet_krkn [62]
3 years ago
15

A concept test is an in-depth questionnaire filled out both by internal marketing personnel and external customers to ensure tha

t the final product meets all the needs expressed in the original product plan.
Business
1 answer:
Vedmedyk [2.9K]3 years ago
4 0

A concept test is an in-depth questionnaire filled out both by internal marketing personnel and external customers to ensure that the final product meets all the needs expressed in the original product plan is given below

Explanation:

1.Concept testing is validating your product concept with your target market prior to launch.

3 Steps To Build An Effective Concept Test

Step 1: Choose your test methodology. ...

Step 2: Design and field your study. ...

Step 3: Identify the most promising product concept.

2.Ways of measuring customer satisfaction include:

  • Survey customers. ...
  • Understand expectations. ...
  • Find out where you are failing. ...
  • Pinpoint specifics. ...
  • Assess the competition. ...
  • Try to measure the emotional aspect. ...
  • Loyalty measurement. ...
  • A series of attribute satisfaction measurement.

3.A company's success lies in its ability to offer products and services that fill customer demand. Measuring customer satisfaction helps you take stock of that demand, find out what your customers like, and maybe even discover what they don't like and what leads to dissatisfaction.

4.The 5 Biggest Challenges in Measuring Customer Satisfaction

  • Reducing the financial impact of customer dissatisfaction. ...
  • Controlling the cost of customer acquisition. ...
  • Highlighting what is most attractive about your company's image. ...
  • Reinforcing the relevance of your approach to continuous improvement. ...
  • Improving the efficiency and the adequacy of your offerings.

5.A product concept is a detailed description of an idea, which you describe from the perspective of your customer. Taking your customers' viewpoint when describing your product concept will help you test and evaluate how responsive your market will be to your product.

6.The major purpose of concept testing is to evaluate the ideas in a better way. This is done to determine the buying intentions and attitudes of the customers towards the product. The main idea is to determine the initial reaction of the customers for the product idea.

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Using the information below, compute the raw materials inventory turnover:
fredd [130]

Answer:

The raw material inventory turnover is 9.2 times or 40 days

Explanation:

This problem requires us to compute raw material inventory turnover. The inventory turnover ratio is calculated by dividing the inventory used for a period by the average inventory for that period. Average inventory is used instead of ending inventory because many companies' merchandise fluctuates greatly throughout the year.

So RM inventory turnover = RM used/Average inventory

                                            = 104,600/11,350*

                                            = 9.2 times or 40 days**

* Average inventory = (9,900+ 12,800)/2

** (365/9.2) = 40 days

5 0
3 years ago
Regency Inn leased a rental office in the lobby of its hotel to Americar, a car rental agency. Wagner rented a car from Americar
WINSTONCH [101]

Answer:

The court ruled against both Americar and Regency Inn, and then Regency Inn won its case against Americar. The nuisance case itself is pretty unpleasant, so it's not worth referring to it.

The fundamentals for the ruling against Americar were that they themselves had drafted the lease agreement and that the clause included in the lease agreement by which they agreed to indemnify Regency Inn was valid. The original lease term had already expired, but Americar continued to lease the offices on a monthly basis. Since they never left the place, the clauses in the original agreement were still valid even though the lease changed to a monthly basis. I.e. if you sign a lease contract and after the original contract is over, you continue to lease the same place, then the clauses from the original contract still apply.

The clause stated that Americar was liable for damages that took place on the leased premises or in their proximity, i.e. the area near their offices. The parking lot was considered to be in the proximity of Americar's offices.

3 0
3 years ago
A company estimates that the appropriate discount rate (i.e., the cost of capital) for Project A, Project B, Project C and Proje
aliina [53]

Answer:

a. Project A requires an up-front expenditure of $1,000,000 and generates a net present value of $3,200.

Explanation:

a.

The company should accept project A because it provides a positive net present value of $3,200 that is the highest among all the projects.

b.

When the IRR of a project is lower than the required rate of return of the project, it will generate the negative net present value because at IRR the net present value of the project will be zero and at a higher rate than IRR it will be negative.

c.

The project with a profitability index of less than 1 generates a negative NPV because the present value of future cash flows is less than the initial cash outflow.

d.

Project D also generates a positive net present value but it is lower than project A. So, after comparing the results we will choose the project with higher NPV.

4 0
3 years ago
Doubling the circumference of an oil pipeline more than doubles the volume of oil that can be pumped through. This strategy is c
Alika [10]

Answer:

Economies of scale

Explanation:

Economies of scale is described as the cost benefit or advantage which is experienced through the firm, when it rises the output level. Under economies of scale, the fixed costs did not vary or change with decreases or increases in the units of the production volume and the variable costs are dependent with rise in the output.

So, in this case, when the circumference is doubled of the oil pipeline, more than the volume doubles. This technique is selected through the large firms or business as it will result in the economies of scale.

4 0
3 years ago
Presented below are transactions related to Novak Corp.
bearhunter [10]

Answer:

1) December 3, 202x, merchandise sold on account to Sarasota Corp., credit terms 4/10, n/30, FOB shipping point.

Dr Accounts receivable 644,700

    Cr Sales revenue 644,700

Dr Cost of goods sold 363,600

    Cr Merchandise inventory 363,600

2) December 8, 202x, sales allowance granted to Sarasota Corp.

Dr Sales returns and allowances 27,400

    Cr Accounts receivable 27,400

Sales returns and allowances is a contra revenue account that decreases sales revenue.

3) December 13, 202x, invoice collected from Sarasota Corp.

Dr Cash 592,608

Dr Sales discounts 24,692

    Cr Accounts receivable 617,300

Sales discounts is another contra revenue account that decreases sales revenue.

6 0
3 years ago
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