Answer:
One typical example of this linkage between the economy at the macroeconomic level, and business decisions at the macroeconomic and microeconomic level, is what happened with Lehman Brothers in 2008.
Explanation:
Lehman Brothers was one of the main investment banks in the United States. During the years prior to the financial crisis, Lehman Brothers decided to pursue a risky but profitable strategy of over leveraging -lending a lot more money than they had as deposits.
Once the financial crisis hit, a macroeconomic event, it affected the company at the macro and micro level. At the macro level because Lehman Brothers itself ceased to exist as it went bankrupt, and at the micro level, because it had to enter a process to pay off some debtors, and some of the employees who were laid off due to the dissolution of the firm.
Answer:
The correct option is E,14
Explanation:
In using the two-day moving average to forecast for the next day sales, the previous two days sales are taken , summed to up and finally averaged(that is divided by 2)
Next day forecast=sum of previous two days sales figures/number of days
sum of previous two days forecast=13+15=28
since the number of the days is 2 ,the 8 is divided by 2,28/2=14
Ultimately the next day forecast sales figure is 14 newspapers
Option A is wrong that is just considering of the two previous day, the same thing applies to option B.
Option C is the sum of previous two days sales without being divided
Answer:
c. make an accurate diagnosis of what is causing the problem
Explanation:
The manager of the fast-food restaurant should understand the underlying problem first. Working on the assumption that it's because of a competitor marketing campaign may not give the desired results. A customer's preference may change due to many reasons.
The manager should make an accurate diagnosis of the problem first. With a precise reason as to why customers as fleeing, then he can develop a counter-strategy. Retaining the current member of the crew will not reverse the situation. Reducing prices may affect profitability, which is not the desired result. With low prices, some customers may question the quality of the breakfast.
Answer:
Option D. After completion of market research, situation analysis, and competitor analysis
Explanation:
The reason is that the company always sets objectives and goals when it analyzes the business environment, the way competitor would react, product demand, etc and all these things come from market research, situation analysis, competitor analysis, position analysis, capability analysis, etc. This gives a clear picture where the organization must head towards. So after completion of these analysis and research, company is able to set goals.
Always remember that the company sets its goals before marketing planning (Option A) and after situation analysis (Option B) because it helps define what number of sales we need which formulates the marketing planning.
Option C is incorrect because strategies are set after the objectives and goals are set because the strategies are always alligned with the objectives and goals.
Option E is incorrect because Goals and Objectives are set always after the SWOT and PESTLE analysis not during these studies.
Here the only only option with broader meaning is option D which also includes the Option A and Option B.
Answer:
a. FactSet Prices & Derived Analytics
Explanation:
the answer to this question is option A. Factset prices and analytics gives financial data as well as analytic data to the global investment world. this company gets data directly from suppliers, these suppliers are usually third party data suppliers, other sources are form news channels, fro exchangers. it also provides analytic services to companies that want to track their portfolios.
