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Vedmedyk [2.9K]
3 years ago
10

Pearl Sands is a resort in the town of Willington. It attracts the maximum number of customers in the summer. In the spring, Pea

rl Sands sponsors shows on TV and puts up billboards in Willington and the surrounding towns. The billboards advertise Pearl Sands as an ideal holiday spot, whether for a weekend getaway in the summer heat or for a family vacation. This is an example of a ________ strategy.
A) pushB) vertical integrationC) pullD) publish-subscribeE) direct marketing
Business
1 answer:
Anastasy [175]3 years ago
4 0

Answer: Push Strategy.

Explanation:

Pull strategy is applied by Pearl sands to draw customers to their holiday spot, by presenting their holiday spot as irresistible to their customers.

Pull strategy is an advertisement strategy used by marketers to draw customers to their product, by various means of adverts using Mass media and forms of advertisement.

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An investor has two bonds in his portfolio that have a face value of $1,000 and pay a 9% annual coupon. Bond L matures in 15 yea
aksik [14]

Answer:

Price of L bond at 5 percent required rate of return = $1,415.16

Price of L bond at 7 percent required rate of return = $1,182.16

Price of L bond at 10 percent required rate of return = $923.94

The price of the long term bonds change more with a change in interest rate because the long term bonds have a greater interest rate risk as compared to the short term bonds

Explanation:

L bond has a coupon rate of 9 percent, a face value of $1,000 and matures in 15 years. The coupon payments are made on annual basis. At the time of maturity the bondholder gets the face value.

We can find the present value of the coupon payments using the present value of annuity formula and the present value of the face value to be received after fifteen years using the present value formula. Sum of the present value of annuity of coupon payments and present value of the face value should equal the fair value (price) of the bond.

If the required rate of return is 5 percent, the price of the bond can be computed as under

Price = PMT [[(1+i)^n] -1]/[ix(1+i)^n] + FV/(1+i)^n

where PMT = 1,000 x 9% = $90

n = 15 years, i = 5% and FV = $1,000

Plugging the values in the formula we get

Price = 90[{(1+0.05)^15} - 1]/ [0.05 x (1+0.05)^15] + 1,000/(1+0.05)^15

Price = 90[{(1.05)^15} - 1]/ [0.05 x (1.05)^15] + 1,000/(1.05)^15

Price = 90[2.07893 - 1]/ [0.05 x 2.07893] + 1,000/2.07893

Price = 90[1.07893]/ [0.10395] + 1,000/2.07893

Price = 934.14 + 481.02 = 1,415.16

If the required rate of return increases to 7 percent, the price is computed as under

Price = 90[{(1+0.07)^15} - 1]/ [0.07 x (1+0.07)^15] + 1,000/(1+0.07)^15

Price = 90[{(1.07)^15} - 1]/ [0.07 x (1.07)^15] + 1,000/(1.07)^15

Price = 90[2.759 - 1]/ [0.07 x 2.759] + 1,000/2.759

Price = 90[1.759]/ [0.19313] + 1,000/2.759

Price = 819.71+ 362.45 = 1,182.16

If the required rate of return increases to 10 percent, the price is computed as under

Price = 90[{(1+0.1)^15} - 1]/ [0.1 x (1+0.1)^15] + 1,000/(1+0.1)^15

Price = 90[{(1.1)^15} - 1]/ [0.1 x (1.1)^15] + 1,000/(1.1)^15

Price = 90[4.1772 - 1]/ [0.1 x 4.1772] + 1,000/4.1772

Price = 90[3.1772]/ [0.41772] + 1,000/4.1772

Price = 684.55+ 239.39 = 923.94

The price of the long term bonds change more with a change in interest rate because the long term bonds have a greater interest rate risk as compared to the short term bonds

3 0
3 years ago
Taylor Company has current sales of 1,000 units, which generates sales revenue of $190,000, variable costs of $76,000 and fixed
Leya [2.2K]

Answer:

The change in net operating income after the changes by $14,200

Explanation:

For computing the change in net operating income, first, we have to compute the contribution per unit which is shown below:

Contribution per unit = Selling per unit - variable cost per unit

                                   = $190 per unit - $76 per unit

                                   =  $114 per unit

where,

The selling per unit = (Sales revenue ÷ number of units)

                                = ($190,000 ÷ 1,000 units)

                                = $190 per unit

The variable cost per unit = (variable cost ÷ number of units)

                                           = ($76,000 ÷ 1,000 units)

                                           = $76 per unit

Now the change in operating income equals to

= (increased sales units × contribution per unit) - advertising cost

= (300 units × $114 per unit) - $20,000

= $34,200 -$20,000

= $14,200 increase

7 0
3 years ago
Sonic Corp. manufactures ski and snowboarding equipment. It has estimated that this year there will be substantial growth in its
Ne4ueva [31]

the answer is expansion. but im not sure A or B

5 0
3 years ago
Read 2 more answers
Garida Co. is considering an investment that will have the following sales, variable costs, and fixed operating costs:
svlad2 [7]

Answer:

Garida Co.

The project's net present value (NPV) is:

= $57,787

Explanation:

a) Data and Calculations:

                                           Year 1       Year 2      Year 3      Year 4

Unit sales                           4,200         4,100       4,300        4,400

Sales price                       $29.82     $30.00      $30.31       $33.19

Variable cost per unit       $12.15      $13.45      $14.02       $14.55

Fixed operating costs   $41,000    $41,670    $41,890    $40,100

                                          Year 1        Year 2      Year 3        Year 4

Sales Revenue              $125,244   $123,000  $130,333   $146,036

Variable costs                  $51,030     $55,145   $60,286    $64,020

Fixed operating costs     $41,000     $41,670     $41,890     $40,100

Total costs                      $92,030     $96,815   $102,176    $104,120

Income before tax          $23,214      $26,185    $28,157      $41,916

Income tax (25%)               5,804          6,546       7,039        10,479

Net income/cash inflow  $17,410      $19,639     $21,118      $31,437

PV factor                           0.901          0.812          0.731        0.659

Present value                $15,686      $15,947    $15,437      $20,717

Total present value of the cash inflows = $67,787

Less investment cost of equipment =         10,000

Project's net present value (NPV) =          $57,787

3 0
3 years ago
Assume a firm's resources and capabilities are costly to imitate. This is because rival companies do not clearly understand the
Nana76 [90]

Answer:

True

Explanation:

A core competency refers to those unique capabilities built by an organization which are hard to imitate by rivals and which give such an organization a competitive advantage over the rivals.

A casual ambiguity refers to the state of non clarity with respect to how consequences relate to the initial state of a phenomenon.

In the case of firm, the phenomenon being the built up to core competency which the rivals are unable to decipher with respect to the relationship between the firm's resources and capabilities.

6 0
3 years ago
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