Question

While the personal computer industry is flooded and growing with laptops and tablets, Malik recently bought a desktop, his first personal computer. He realized that a computer at home would be helpful for his children for their school projects, and he could use it to maintain the simple accounts of his plumbing business. Which of the following customer segments does Ivan best represent?
laggards

early adopters

early majority

category captains

Answer 1

Answer: Laggards

Explanation:

The laggards is the group of the consumers in the marketing field that avoid the changing and are not willing for buying the new products until the traditional products option are accessible. The laggards are believe in reliability and the low cost.

According to the question, the laggards best represent the customer segment. As, the laggards are not typically concern about the higher content but they are more interested in the services and the products that is easily available and simple.