Question

Compare and contrast two self-report measures for measuring emotions. Explain how consumers can experience both positive and negative emotions, and which self-report measure is best at capturing that?

Answer 1

Answer:

The comparison between two self-report measures to measure emotions can be made by the moment of purchase and the moment of use.

Explanation:

Consumers may experience positive emotions when buying themselves because they have had the opportunity for the best choice, but may have negative emotions when the purchased product presents a problem and may cause buyer frustration.