A focus group refers to a form of marketing research whereby 6 to 10 individuals are called forth in a room or virtual digital rooms, wherein they are asked to provide feedback w.r.t a product or a service or on a marketing campaign.
A trained individual presides over the session, carrying a list of about 10 to 15 questions and seeking response from all the participants present in the room.
The participants represent buyers who are selected based upon their buying history, behavioral and other basis of marketing segmentation. Usually, to obtain diverse ideas and feedback, such focus groups are held at different cities.
In the given case, Marty brought together a group of soft drink consumers so as to avail their feedback with respect to the marketing slogans, the firm has been considering. Thus, to serve the purpose, it is recommended that the firm conduct a focus group.
<span>Kate could not attend the last shareholders' meeting and thus she granted the authority to vote on her behalf to the managers of the firm. The term that applies to this granting of authority is <u>proxy. </u><u />Proxy refers to the voting mechanism where a person who is not able to attend the voting grants her or his permission to the members of the decision-making process to make that decision in her stead. The other forms still include that person voting on his or her own, and not someone else instead of them.<u> </u></span>
Klout score is a scoring system created to measure comapany's influence in social media from the range between 1-100. The scoring system is based on several factors such as pages ranking, the reach of audiences, how much response that the company able to generate from a single post, etc.
This act is also known as the<em> Financial Services Modernization Act of 1999</em>, redefined the financial product industry in terms of making the limits between the financial institutions' area of work. Above all, it defined the customer as an individual who obtains financial products from financial institutions, primarily for personal and household needs.
Debt management ratios measure on how well a company is using debt versus equity position. The firm or company uses financial leverage ability to avoid financial distress in the long run. This Debt can improve stockholders in good years and increase their losses in bad years.