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vovangra [49]
3 years ago
5

Marty has hired a marketing research company to bring together a small group of soft drink consumers and get feedback on the thr

ee new advertising slogans his firm is considering. The marketing research firm might conduct a(n) ________ to provide the information Mary has requested.
Business
1 answer:
Serjik [45]3 years ago
4 0

Answer:

<u>Focus group</u>

Explanation:

A focus group refers to a form of marketing research whereby 6 to 10 individuals are called forth in a room or virtual digital rooms, wherein they are asked to provide feedback w.r.t a product or a service or on a marketing campaign.

A trained individual presides over the session, carrying a list of about 10 to 15 questions and seeking response from all the participants present in the room.

The participants represent buyers who are selected based upon their buying history, behavioral and other basis of marketing segmentation. Usually, to obtain diverse ideas and feedback, such focus groups are held at different cities.

In the given case, Marty brought together a group of soft drink consumers so as to avail their feedback with respect to the marketing slogans, the firm has been considering. Thus, to serve the purpose, it is recommended that the firm conduct a focus group.

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Alja [10]

I believe the answer is: positioning strategy.

Positioning strategy refers to the strategy to cemented company's image and perception in the mind of the consumers. When a company use endorsement from famous figure for its product, it would create the perception that the quality of the product must be good since many of the people that being idolized use the product.

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3 years ago
Remeber it does not matter what people say about you, bc God loves you. Never think that no one loves you bc someone always will
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8 0
3 years ago
An internal control system consists of all policies and procedures used to protect assets, ensure reliable accounting, promote e
GenaCL600 [577]

Answer:

Explanation:

1. True

Separation of record keeping for assets from custody over assets in custody over assets reduces theft and fraud . except in a case of collusion.

Fraud and theft of assets can be easily perpetrated and covered up when an individual combines the role.

2. False

Internal control focuses more on the internal operation of an organization rather than the external. Even though it can still be of impact in checking the excesses of external parties like the government agencies , but that is not its primary objective

3.True

Internal control's main objectives can be best accomplished when there is an operational system with managerial policies that protect waste , fraud and theft , being the major factors targeted to control

4.False

Separating the responsibility for a transaction between two or more individuals or departments is a major way of preventing creation of fictitious invoices and payment as it could have easily be detected if different individuals are involved in approval and payment of invoices.

7 0
3 years ago
A business that does not need a full-time accountant, would most likely use a ______ accountant in which services are exchanged
3241004551 [841]

A business that does not need a full-time accountant, would most likely use a public accountant in which services are exchanged for a fee.

<h3>Who is an accountant?</h3>

An accountant is a professional who is responsible for analyzing and interpreting financial records of an organization. He also keeps the financial records of business or firm that employs him.

The role of an accountant include performing accounting functions such as:

  • Analyzing accounts
  • Auditing
  • Reporting the financial transactions of a person or a business.

Learn more about accountants here: brainly.com/question/13433103

#SPJ1

4 0
2 years ago
West Corp. issued 13-year bonds 2 years ago at a coupon rate of 9.4 percent. The bonds make semiannual payments. If these bonds
finlep [7]

Answer:

9.68%

Explanation:

yield to maturity (YTM) = {coupon + [(face value - market value) / n]} / [(face value + market value) / 2]

face value = $1,000

market value = $1,000 x 0.98 = $980

n = (13 - 2) x 2 = 22

coupon = $1,000 x 0.094 x 1/2 = $47

YTM = {$47 + [($1,000 - $980) / 22]} / [($1,000 + $980) / 2] = $47.9090 / $990 = 0.4839 x 2 (annual rate) = 0.09678 = 9.68%

4 0
3 years ago
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