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vovangra [49]
3 years ago
5

Marty has hired a marketing research company to bring together a small group of soft drink consumers and get feedback on the thr

ee new advertising slogans his firm is considering. The marketing research firm might conduct a(n) ________ to provide the information Mary has requested.
Business
1 answer:
Serjik [45]3 years ago
4 0

Answer:

<u>Focus group</u>

Explanation:

A focus group refers to a form of marketing research whereby 6 to 10 individuals are called forth in a room or virtual digital rooms, wherein they are asked to provide feedback w.r.t a product or a service or on a marketing campaign.

A trained individual presides over the session, carrying a list of about 10 to 15 questions and seeking response from all the participants present in the room.

The participants represent buyers who are selected based upon their buying history, behavioral and other basis of marketing segmentation. Usually, to obtain diverse ideas and feedback, such focus groups are held at different cities.

In the given case, Marty brought together a group of soft drink consumers so as to avail their feedback with respect to the marketing slogans, the firm has been considering. Thus, to serve the purpose, it is recommended that the firm conduct a focus group.

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Jacinda quit her job as a blackjack dealer where she made​ $42,000 per year to start her own florist business. Her business expe
polet [3.4K]

Answer:

Opportunity costs = 42,000 + 14,000 + 21,000 + 9,000 = $86,000

Explanation:

Opportunity cost is the cost of doing the next alternative.

In this case the opportunity cost would be the profits she has forgone and the costs she incurred to run the florist shop. Personal expenses are not included as we assume apartment and bill costs would be payable regardless of any decision.

Opportunity Costs = Next alternative + Costs of being a florist

Opportunity costs = 42,000 + 14,000 + 21,000 + 9,000 = $86,000

If Jacinda were making profits, we would subtract them from the salary that she could have earned.

Hope that helps.

3 0
3 years ago
The duration of a project with concurrent tasks is ___________ the sum of the times for the activities.
katovenus [111]

Answer:

Project time management

5 0
3 years ago
It tastes better than candy!" is an advertising slogan for a new probiotic gummy. The manufacturer claims that their probiotics
larisa86 [58]

Answer:

The correct answer is D) product differentiation.

Explanation:

Product differentiation is a competitive strategy that aims to allow the consumer to perceive differently the product or service offered by a company, with respect to those of the competition.

Product differentiation can be based mainly on various attributes such as quality, color, size, after-sales service, specialized attention, location, brand recognition or luxury. But any attribute makes perceive a product or service differently is considered product differentiation.

It should be noted that the differentiation also has a subjective element since consumers can perceive that a certain brand is different from another based not on the comparison of objective characteristics but on the idea that they have made of the company and its image.

3 0
3 years ago
Suppose the only input in agriculture is time and the following chart depicts the time it took for the Middle Colonies and New E
belka [17]

Answer:

New England produces Milk and Middle Colonies produces Barley is correct.

Explanation:

New England's opportunity cost of producing barley= 4/3 = 1.33 ton of milk

New England's opportunity cost of producing Milk = 3/4= 0.75 ton of barley.

Because New England has lower opportunity in the production of Milk .Therefore,it has the comparative advantage in the production of Milk. Hence, New england produces Milk.

Similarly, Middle Colonies's opportunity cost of producing Barley= 5/6= 0.83 ton of milk.

And Middle colonies opportunity cost of producing Milk= 6/5= 1.2 ton of barley.

Because Middle colonies opportunity cost in the production of Barley . Therefore, it has the comparative advantage in the production of Barley. Hence, Middle colonies produces Barley.

Hence,option(C) i.e New England produces Milk and Middle Colonies produces Barley is correct.

6 0
3 years ago
Mann Corporation decided to issue common stock and used the $120,000 proceeds to retire all of its outstanding bonds on January
Yuri [45]

Answer:

Return on equity in 2017 is 12% while that of 2016 is 12.5%

Explanation:

The formula for return on equity is given as net income/equity.

The net income is $120000 for 2017 and $100000 for 2016.

Shareholders' average equity is 1000000 shares in 2017 and 800000 shares in 2016.

                                                              2017                                  2016

Return on equity                            120000/1000000             100000/800000

Return on equity                             0.12                                     0.125

The return on equity is 12.0% in 2017 and 12.5% in 2016.

From all indications, the issue of additional shares to the tune of $120000  lead to a reduction in return on equity in 2017 by 0.5%

5 0
3 years ago
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