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vovangra [49]
3 years ago
5

Marty has hired a marketing research company to bring together a small group of soft drink consumers and get feedback on the thr

ee new advertising slogans his firm is considering. The marketing research firm might conduct a(n) ________ to provide the information Mary has requested.
Business
1 answer:
Serjik [45]3 years ago
4 0

Answer:

<u>Focus group</u>

Explanation:

A focus group refers to a form of marketing research whereby 6 to 10 individuals are called forth in a room or virtual digital rooms, wherein they are asked to provide feedback w.r.t a product or a service or on a marketing campaign.

A trained individual presides over the session, carrying a list of about 10 to 15 questions and seeking response from all the participants present in the room.

The participants represent buyers who are selected based upon their buying history, behavioral and other basis of marketing segmentation. Usually, to obtain diverse ideas and feedback, such focus groups are held at different cities.

In the given case, Marty brought together a group of soft drink consumers so as to avail their feedback with respect to the marketing slogans, the firm has been considering. Thus, to serve the purpose, it is recommended that the firm conduct a focus group.

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Web resumes are posted to the internet in html format T or F
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4 0
3 years ago
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Citrus2011 [14]

Answer:

The Atlanta's cost allocated to Nashville will be $663,500.

Explanation:

Administration: $700,000 x 80% = $560,000

Legal: $138,000 x [18,000 ÷ (18,000 + 6,000)] = $103,500

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3 0
3 years ago
Both Projects A and B are acceptable as independent projects. However, the selection of either one of these eliminates the optio
Slav-nsk [51]

Answer: Mutually exclusive

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3 years ago
Other things the same, an increase in the U.S. interest rate causes U.S. net capital outflow to a. rise, so supply in the market
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Answer:

b. rise, so demand in the market for foreign-currency exchange shifts right.

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True
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