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vovangra [49]
3 years ago
5

Marty has hired a marketing research company to bring together a small group of soft drink consumers and get feedback on the thr

ee new advertising slogans his firm is considering. The marketing research firm might conduct a(n) ________ to provide the information Mary has requested.
Business
1 answer:
Serjik [45]3 years ago
4 0

Answer:

<u>Focus group</u>

Explanation:

A focus group refers to a form of marketing research whereby 6 to 10 individuals are called forth in a room or virtual digital rooms, wherein they are asked to provide feedback w.r.t a product or a service or on a marketing campaign.

A trained individual presides over the session, carrying a list of about 10 to 15 questions and seeking response from all the participants present in the room.

The participants represent buyers who are selected based upon their buying history, behavioral and other basis of marketing segmentation. Usually, to obtain diverse ideas and feedback, such focus groups are held at different cities.

In the given case, Marty brought together a group of soft drink consumers so as to avail their feedback with respect to the marketing slogans, the firm has been considering. Thus, to serve the purpose, it is recommended that the firm conduct a focus group.

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The Bretton Woods institutions are reflective of a ________ economic perspective. a. constructivist b. statist c. liberal d. mer
ser-zykov [4K]

Answer:

C is the correct answer.

Explanation:

The result of the Bretton Woods System was launched after the end of the world war. It was a liberal system as it aimed to set an open system of international trade in goods and services. It was also facilitated by semi-fixed exchange rates. But at the same time, it wanted to embed the market forces in a framework where they could be controlled by National Governments so that they can control the international capital flow. And for this purpose, The world Bank and International Monetary fund were created.

7 0
4 years ago
When a times-interest-earned ratio is 8.5, this means that the firm:?
never [62]
<span>Answer: This means that income is 8.5 times greater than his annual interest expense. In other words, it can afford to pay additional interest expenses.</span>
6 0
3 years ago
In a marketing context, customers seek a fair return in goods and/or services for their hard-earned money and scarce time. They
Alinara [238K]

Answer:

the answer is They are seeking Economic <u>Value</u>.

Explanation:

In a marketing context, customers seek a fair return in goods and/or services for their hard-earned money and scarce time. They are seeking <u>value</u>, which reflects the relationship of benefits to costs, or what you get for what you give.

Value is variable, lets zero in on Economic Value since the subject is effective demand from a customer.

Economic Value is the worth or benefit derived from a product or service paid for. It could be comfort, pleasure, satisfaction, relief from pain, etc.

It is directly proportional to the amount paid for. Therefore, greater value attracts higher cost and vice versa.

6 0
3 years ago
Finke Company's employees are paid each Friday for hours worked the previous week. At the end of the accounting period, Finke Co
kolezko [41]

Answer:

d. Claims exchange transaction

Explanation:

Claims exchange transaction -

It refers to any discrepancy in the claims , is referred to as claims exchange transaction .

In this case the claim of one reduces and others increases and hence the total claim remains constant .

Hence , from the given scenario of the question ,

The correct option is d. Claims exchange transaction .

6 0
4 years ago
When Coca-Cola purchased first a part and then all of Honest Tea, what would have been appropriate ways to help this change be s
tensa zangetsu [6.8K]

Answer:

The most applicable choices in the order of importance are

C, B then A. Of course, they have to be applied at various stages of the acquisition.

Explanation:

C should have occurred (if possible) before the acquisition. Usually, when there is a major acquisition such as the one described above, it comes with good and bad tidings.

In some cases, especially one involving a large and efficient system like Coca-Cola, many positions become redundant.

In other cases, people are worried if their compensation will be affected. There are usually questions such as:

  • Will my compensation be reviewed upwards or, downwards?
  • Will my insurance or 401K be affected adversely? e.t.c.

Thus, executing a survey of Honest Teas' employees to identify such sources of anxiety and conflict related to the acquisition with the goal to address them constructively, will help the change to be successful.

Option B is one strategy that ought to have been executed upon the conclusion and official announcement of the acquisition exercise. This is the most crucial and maybe the most important part of the acquisition/takeover process.

This is true especially if there is going to be changes in management,  communication styles, and the culture.  Other benefits of team building excercises are, it increases and or improves:

  • Productivity
  • Morale
  • Staff Motivation and
  • Communication all of which are critical to the success of any organisation.

Option C: On the balance of probability, it is expected that when a bigger company like Coca-Cola acquires a smaller one, the process comes with a lot of benefits. One of such benefits is the payroll upgrade.

After all is said and done, it will serve to boost the motivation and morale of the staff if Honest Tea began to use Coca-Cola's payroll which is likely to be more robust.

Because Cocal-cola is an older, more experience and more global company, it is more likely to have more efficient reimbursement systems. If these are inculcated into the Honest Tea process, with adequate training on how to use it, it will also serve to ensure homogeneity of systems and operations which is critical to the success of an acquisition.

Cheers!

3 0
3 years ago
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