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vovangra [49]
3 years ago
5

Marty has hired a marketing research company to bring together a small group of soft drink consumers and get feedback on the thr

ee new advertising slogans his firm is considering. The marketing research firm might conduct a(n) ________ to provide the information Mary has requested.
Business
1 answer:
Serjik [45]3 years ago
4 0

Answer:

<u>Focus group</u>

Explanation:

A focus group refers to a form of marketing research whereby 6 to 10 individuals are called forth in a room or virtual digital rooms, wherein they are asked to provide feedback w.r.t a product or a service or on a marketing campaign.

A trained individual presides over the session, carrying a list of about 10 to 15 questions and seeking response from all the participants present in the room.

The participants represent buyers who are selected based upon their buying history, behavioral and other basis of marketing segmentation. Usually, to obtain diverse ideas and feedback, such focus groups are held at different cities.

In the given case, Marty brought together a group of soft drink consumers so as to avail their feedback with respect to the marketing slogans, the firm has been considering. Thus, to serve the purpose, it is recommended that the firm conduct a focus group.

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On January 1, 2018, Burleson Corporation’s projected benefit obligation was $48 million. During 2018 pension benefits paid by th
aleksklad [387]

Answer:

$59.8 million.

Explanation:

At the beginning of the year, the Projected Benefit Obligation (PBO) was $48 million, however, during the year this amount was affected by several factors that are explained in the problem statement: the service cost ($13 million), the interest costs (defined by a discount rate of 10%) and the pension benefits paid by the company ($6 million).

To understand how it was modified exactly, first, we will do a theoretical analysis and then present it more <em>graphically</em> as a financial statement.

1. Theoretical analysis

Firstly, a Projected Benefit Obligation (PBO) is a measure that reflects how much a company needs at the present time (December 31, 2018) to cover future pension liabilities. We know that the year began with a PBO of $48 million. However, this amount must be added to the service costs ($13 million), which is the increase in the present value of the liabilities, because the employees have completed another year in the company and that implies an increase in their pension credit.  

Therefore, so far, the PBO at December 31, 2018 is $61 million. To this amount must be added the interest cost which is the annual interest amount on the unpaid balance of the PBO. In this case, an interest rate of 10% is handled. Therefore the amount of interest is equal to $48 million (original PBO) * 10% = 4.8 million.

So far, the PBO at December 31, 2018 is $61 + $4.8 = $65.8 million

Finally, the pension benefits paid by the trustee during 2018 should be subtracted, since they are a partial payment of the PBO.

Therefore, we have: $65.8 - $6 = $59.8

2. As a financial statement.

                                                 Pension obligations

                                   Year Ended At December 31, 2018

Change in benefit obligations

Beginning PBO                                          $48

Service cost                                               $13    

Interest cost                                               $4.8

Benefits paid                                             ($6.0)

Ending PBO                                               $59.8

6 0
3 years ago
When iTunes sells a song or movie, it must record the transaction in accounts. Which accounts might iTunes use when it sells a s
Kay [80]

Since the actual process of the transaction is instantaneous, and its takes the money directly out of your account, the account they're dealing with is most likely Revenue.

Accounts Receivable is also another option that may come to mind, but remember that in this account, the seller is waiting for payment. Once the responsible party pays the seller, A/R is credited (decreased) and Revenue is debited (increased).

With iTunes (as stated previously), the transaction happens right then and there. We pay cash and iTunes gives us the song/movie/album/etc. Therefore, the only logical answer would be <u>Revenue</u>. In this case, <em>Sales Revenue</em> since we're dealing with a type of retailer and not a service.

7 0
3 years ago
D’Lite Dry Cleaners is owned and operated by Joel Palk. A building and equipment are currently being rented, pending expansion t
lisov135 [29]

Answer:

1) equity = assets - liabilities

equity = $45,000 + $93,000 + $7,000 + $75,000 - $40,000 = $180,000

2) Since there is not enough room here, I used an excel spreadsheet to prepare the accounting equation.

     

3) D’Lite Dry Cleaners

Income Statement

For the month ended July 31, 202x

Revenues                                                       $116,875

Expenses:

  • Dry cleaning expense $29,500
  • Rent expense $6,000
  • Wages expense $7,500
  • Truck expense $2,500
  • Supplies expense $3,600
  • Utilities expense $1,300
  • Miscellaneous expense $2,700           ($53,100)

Net income                                                      $63,775

D’Lite Dry Cleaners

Balance Sheet

For the month ended July 31, 202x

Assets:

Cash $95,325

Accounts receivable $89,750

Supplies $5,900

Land $125,000

Total assets $315,975

Liabilities:

Accounts payable $49,200

Equity:

Capital $266,775    

Total liabilities and equity $315,975

D’Lite Dry Cleaners

Statement of Owner’s Equity

For the month ended July 31, 202x

Palk, Joel, capital, beginning balance    $180,000

Additional capital raised                           $35,000

<u>net income                                                  $63,775</u>

subtotal                                                     $278,775

<u>drawings                                                   ($12,000)</u>

Palk, Joel, capital, ending balance        $266,775

Download pdf
3 0
3 years ago
Ryan estimates that he drove approximately 2,260 miles on business trips, but he can only provide written documentation of the b
tester [92]

Answer: $1,355.41

Explanation:

Business expense deductible:

= Adjusted Cost of gasoline + Depreciation

As Ryan can only provide documentation for 1,300 miles, this is what the deductible will be based on:

= (Cost of gasoline * Documented miles for business / Estimated miles for business) + (Depreciation * Documented miles for business / Total miles travelled)

= (1,920 * 1,300 / 2,260) + (3,900 * 1,300 / 20,200)

= $1,355.41

3 0
3 years ago
Slavery, as a business practice protected by state laws, provided unfair advantage against those employers not using slaves, and
romanna [79]
True, some people could not have slaves
6 0
3 years ago
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