Question

Four frequently used targeting strategies are the micromarketing, undifferentiated, differentiated, and __________ targeting strategies. geographic benefit-based economic global concentrated

Answer 1

Answer:

Concentrated.

Explanation:

Four frequently used targeting strategies are the micromarketing, undifferentiated, differentiated, and concentrated targeting strategies. In micromarketing, we target each and every single customer individually which is also known as customization. In differentiated marketing, we try to differentiate our offerings and target particular market segment with it, whereas in undifferentiated which is also known as mass marketing, we target the whole market with one single offer. In concentrated marketing, we try to capture and target one small segment (niche) which has been ignored and overlooked by the competitors. The main aim here to sell profitably by meeting the needs of that small segment fully.