________ means developing a marketing strategy aimed at influencing how a particular market segment perceives a good or service

Question

Alex17521 [72]

2 years ago

15

________ means developing a marketing strategy aimed at influencing how a particular market segment perceives a good or service

in comparison to the competition.

Social Studies

1 answer:

Sphinxa [80] · Answer 1 · 2022-07-23T18:58:29+03:00

Answer: Positioning

Explanation: positioning main goal was to create an impression in the mind of the customers that distinctively set them apart from their competitors. It involves developing a marketing strategy that is aimed at influencing how a particular market segment perceives a good or service in comparison to the competition. The decisions and activities intended was to create and maintain a certain concept of the firm's product in the customer's and in relation to other competitors products is positioning.