Question

Which of the following is an example of benefit selling? dynamic ticket pricing high-pressure telemarketing tactics using a star athlete in promotional materials flex plan ticket books

Answer 1

Answer:

D. Flex plan ticket books

Explanation:

The selling in which you describe it in such a way that the product is tied in such a way that it improves the customers situation. 

e.g All are servers are manufactured in the city so you can be sure of immediate support if any issue arises.

Selling the benefits instead of a features make it easier to get higher prices, it makes the product differentiation easier and justifies the higher price being charged.

The flex tickets are an example of benefit selling because one can purchase it in any combination possible for the type of package purchased and it can be used in any chosen combination throughout the current season.