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klemol [59]
3 years ago
6

Consider the overall market for beverages in the US. This market consists of both alcoholic and non-alcoholic drinks. Within the

alcoholic portion of the market there are a large range on different types of alcoholic drinks, including wines, beers, hard liquors, etc. In addition, each of these later alcoholic lines of beverages can be further subdivided. For example, beers can be, as a minimum, divided into ales and lagers, with many subcategories within these broader groups. If one is seeking to enter the beer brewing business and is conducting an MOA, within the category of ales exists the subcategory of English ales which might be considered:
Business
2 answers:
Dahasolnce [82]3 years ago
6 0

Answer:

A macro-segment

Explanation:

within the category of ales exists the subcategory of English ales which might be considered: A macro-segment

alexgriva [62]3 years ago
5 0

Answer:

The correct answer is: a macro-segment.

Explanation:

The Market Opportunity Analysis or MOA is a method used to recognize business opportunities and evaluate them to assess if they can be beneficial for the company before the company begins planning to work with it. The MOA implements segmentation to define as precisely as possible the item to be sold.  

Micro-segments apply to products with narrow scopes, whereas macro-segment products have a broader range and inherent variation.

So, <em>ales represent the macro-segment since it has varieties such as brown ale, pale ale, golden ale, Scotch ale, and mild ale just to mention a few.</em>

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Why is it important to keep high acid food away from a zinc coated tub?
LenKa [72]
Because acid can react with zinc and ruin the tub coating. that's my guess hope it helps
5 0
3 years ago
Prepare a journal entry for the purchase of office supplies on September 30 for $2,500, paying $800 cash and the remainder on ac
NemiM [27]

Answer:

Following would be the journal entry for purchase of office supplies;

Office Supplies   A/C                                   Dr. $2500

     To Cash A/C                                                               $800

     To Accounts Payables A/C                                       $1700

(Being office supplies purchased partly for cash, partly on credit, being recorded)

Purchases is a nominal account so the rule which applies is, debit all expenses and credit all incomes and gains.

Cash is also a real account so the principle which applies is, debit what comes in and credit what goes out.

Accounts Payable is also a real account so the same principle applies, as for cash.

7 0
3 years ago
ABC Company sold the rights to use one of their patented processes that will result in them receiving cash payments of $10,000 a
BigorU [14]

Answer:

$77,217

$11,289

Explanation:

Fist we will calculate the present value of $10,000 payment

A fix Payment for a specified period of time is called annuity. The discounting of these payment on a specified rate is known as present value of annuity. The value of the annuity is also determined by the present value of annuity payment.

Formula for Present value of annuity is as follow

PV of annuity = P x [ ( 1- ( 1+ r )^-n ) / r ]

Where

P = Annual payment = $10,000

r = rate of return = 10% / 2  = 5%

n = number of period = 5 years x 2 semiannual payments per year = 10 payments

PV of annuity = $10,000 x [ ( 1- ( 1+ 0.05 )^-10 ) / 0.05 ]

PV of Annuity = $77,217

Now we will use the discounting method to calculate the present value of lump sum payment of $20,000

Present value = Future value x Present value factor

PV = FV x ( 1 + r )^-n

PV = $20,000 x ( 1 + 0.1 )^-6

PV = $11,289

6 0
4 years ago
What is the primary thing a company risks when attempting to find a cheaper vendor?
nevsk [136]

Answer:

B. Quality

Explanation:

You know I always keep it a century ⭕️

3 0
3 years ago
Zara's identification of customer needs can be categorized as which planning and strategic management step?
Sauron [17]

Answer:

E) assess the current reality

Explanation:

  • Zara's method of identification of the customer's needs and wants and then categorization them as per the planning perspective and strategic management involves the assessment of the current reality trends in the market and keeping a check on the demands of the customers.
8 0
3 years ago
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