A.) respecting boundaries
Advertisers use testimonials as a way to convince the consumer that people have tried out their product and enjoyed it. People are more likely to buy something with the safety of knowing other people were satisfied.
Cats can purr for various reasons, using the soft rumble as a way of communicating and as a form of self-soothing or even healing. This is why cats will often purr when they're injured, or after a stressful event.
The three C's (character, collateral, and capacity)