The answer is positional inequality.
Answer: Brand
Explanation:
Brand is described as certain naming that is used for production and manufacturing of particular product .It acts as the label that makes any product popular through label, designing, sign, symbol, etc that distinguishes it from other product from other brands.
According to the question, as Clare is interested in buying products that belong to Lands' End brand because she like its product e.g.- raincoats .This scenario is depicting effect of brands on consumer purchase.
It helps create a stronger, more collectivist kind of environment, which is more successful, I believe, than individualist environments.