Question

2. _____ segmentation divides consumers into groups according to their usage, loyalties, or buying responses to a product. A. Benefit B. Geographic C. Demographic D. Behavioristic E. Psychographic

Answer 1

Answer:

D. Behavioristic segmentation

Explanation:

Behaviouristic segmentation is the way businesses group customers based on buying behaviour. They are grouped according to usage frequency, brand loyalty, benefits, and buying patterns.

Behavioural segmentation makes it easier to target group of similar consumers and better meet their similar needs.

This also gives rise to customisation of products and services to meet unique needs of clients.

Answer 2

Answer:

The correct answer is letter "D": Behavioristic Segmentation.

Explanation:

Behavioristic Segmentation is the classification companies make of their customers based on purchase occasion -when consumers buy, loyalty -attachment to the product, usage -purchase frequency, and benefit pursued -quality and price mainly. Therefore, the classification does not rely on individuals' knowledge.