Question

During the search step of the consumer decision process, the consumer: a. realizes that it is time to make a change from the present situation. b. begins to notice favorable word-of-mouth communication about the product. c. gathers information about the attainment of a desired state of affairs. d. develops a set of evaluative criteria to guide the purchase decision.

Answer 1

Answer:

During the search step of the consumer decision process, the consumer:

b. begins to notice favorable word-of-mouth communication about the product

Explanation:

• The consumer decision process have five steps and one of them is search step.
• The a option is incorrect as this statement tells us about the that stage of consumer decision process in which the consumer make the selection.
• The option b is correct as in the search step the consumer find out the information and looks for other experiences.
• The option c is incorrect as this steps shows that the consumer gather information about the achievement of desired state of affairs means he know evaluate the things.
• The option d is incorrect as this stage is also about evaluation but not the search stage.