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kotykmax [81]
3 years ago
11

When sending out marketing messages about a highly technical and valuable piece of equipment, what sort of media channel choices

might be considered best options and why?
Business
1 answer:
maksim [4K]3 years ago
3 0

Answer:

The best media channel for sending out marketing messages about a highly technical and valuable piece of equipment will be online vehicles, especially search engines.

Trade magazines and websites will also serve well and in addition to search engines.

Explanation:

The choice of search engines is informed by the fact that highly technical equipment are not in demand by the general public.  Any media that addresses the general public is not ideal for such marketing messages.

Only highly technical people will be interested in technical matters.  For example, patients who may well represent the general public are not technically interested in the hospital equipment deployed.  Their interest is limited to the outcomes and availability and not in their technical operations.  On the other hand, medical personnel are more interested in the technical aspects of the availability equipment.

So, for marketing a hospital equipment, using media channels that target the general public will not make much sense.  But, when such messages are conveyed in Search Engines and specialized channels, those trained to use the equipment will take notice.

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Which best explains what happens to the money that a consumer deposits into a bank account? The bank saves some of the money for
Nina [5.8K]

Answer: The bank reserves part of the money and uses the rest to make loans to other people who need them.

Explanation: money doesn't just sit in the banks. the money will still there but some will be used by the banks for other loans and interests.

(i also took the test so this is most likely correct)

hope it goes well!

6 0
3 years ago
A firm has current assets that could be sold for their book value of $22 million. The book value of its fixed assets is $60 mill
love history [14]

Answer:

the firm market to book ratio is 1.48

Explanation:

The computation of the market to book ratio is shown below:

The Market values is

= $22 million + $90 million - $50 million

= $ 62 million

And, the Book values is

= $22 million + $60 million - $40 million

= $42 million

Now the firm market to book ratio is

= $62 million ÷ $42 million

= 1.48

Hence, the firm market to book ratio is 1.48

6 0
3 years ago
Tonya contributes $150,000 to Swan, Inc., for 80% of the stock. In addition, she loans Swan $600,000. The maturity date on the l
USPshnik [31]

Answer:

A. If the loan is not reclassified as equity, Swan can deduct interest expense annually of $18,000, and Tonya includes in gross income annually interest income of $18,000.

Explanation:

Loans received under $385 should not be reclassified as equity.

Interest expense is determined by multiplication of the money Tonya loans Swan multiplied by the interest rate.

Therefore,

Interest expenses = 600000 x 3%

                              = $18000

8 0
3 years ago
Sanders, Inc., paid a $3 dividend per share last year and is expected to continue to pay out 60% of its earnings as dividends fo
jolli1 [7]

Answer:

$32.20

Explanation:

The computation of the value of the stock is shown below:

Dividend per share = $3

The Required rate of return = 15%

Return on equity = 13%

Dividend payout ratio = 60%

Based on the above information,

First we have to determine the growth rate which is

Growth rate = (1 - Div Payout ratio) × ROE

= (1 - 60%) × 13%

= 5.20%

Now the value of the stock is determined by using the Gordon model  

= Last year dividend × (1 + growth rate) ÷ (Required rate of return - growth rate)

= $3 × (1 + 5.20%) ÷  (15% - 5.20%)

= $32.20

3 0
3 years ago
Classifications of Cash-flows
kherson [118]

Answer:

The answer is D

Explanation:

8 0
3 years ago
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