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kotykmax [81]
3 years ago
11

When sending out marketing messages about a highly technical and valuable piece of equipment, what sort of media channel choices

might be considered best options and why?
Business
1 answer:
maksim [4K]3 years ago
3 0

Answer:

The best media channel for sending out marketing messages about a highly technical and valuable piece of equipment will be online vehicles, especially search engines.

Trade magazines and websites will also serve well and in addition to search engines.

Explanation:

The choice of search engines is informed by the fact that highly technical equipment are not in demand by the general public.  Any media that addresses the general public is not ideal for such marketing messages.

Only highly technical people will be interested in technical matters.  For example, patients who may well represent the general public are not technically interested in the hospital equipment deployed.  Their interest is limited to the outcomes and availability and not in their technical operations.  On the other hand, medical personnel are more interested in the technical aspects of the availability equipment.

So, for marketing a hospital equipment, using media channels that target the general public will not make much sense.  But, when such messages are conveyed in Search Engines and specialized channels, those trained to use the equipment will take notice.

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Different between customer care and customer service​
LuckyWell [14K]
Customer service is giving assistance to customers on how to best use the product, trouble-shooting any issues, and ensuring they had a great buying experience. Customer care means how well customers are taken care of while they interact with the brand.
3 0
4 years ago
You're now worried that the Veggie Burger may not be much of a profit-maker, so you decide to calculate its' Contribution Margin
AysviL [449]

Answer:

$2.28

Explanation:

You're now worried that the Veggie Burger may not be much of a profit-maker, so you decide to calculate its' Contribution Margin. You know that it costs you $4.67 to serve that burger. The menu price is $6.95. What is the Contribution Margin for the Veggie Burger

The contribution margin is the selling price- variable costs.

For veggie Burger,

selling price is $4.67

The variable cost is $6.95

Contribution margin is

= $6.95 - $4.67

=$2.28

5 0
4 years ago
During the year, Next Tec Corp. had the following cash flows: receipt from customers, $12,000; receipt from the bank for long-te
Amiraneli [1.4K]

Answer: $6000

Explanation:

Financing activities are all activities that a corporation undertakes to affect the company's long-term liabilities or equity.

You list the following activities

  • receipts from customers
  • receipt from bank for long-term borrowing
  • payment to suppliers
  • payment of dividends
  • payment to workers
  • payment for machinery

Any receipts to customers or payments to suppliers are short-term reimbursements for labor or purchase of product, and as such are not included in the financing activity cash flows. Your payments for machinery are not financing activities either as machinery is not considered a liability, rather, it is an asset for the company.

However, your receipt from the bank for long-term borrowing and payments of dividends affect both long-term liabilities and equity, and those are reflected on the financing cash flows as such

Receipts from the bank for long-term borrowing - $7500

Payment of dividends                                             - ($1500)

Net cash flows from financing activities                - $6000

8 0
3 years ago
Suppose 40 percent of all potential workers are highly skilled and contribute $50,000 to the firm each year. The remaining 60 pe
lukranit [14]

Answer:

The firm willing to pay a worker chosen at random an amount of $38,000.

Explanation:

This can be calculated as follows:

Amount the firm is willing to pay = (40% × $50,000) + (60% × $30,000) = $20,000 + $18,000 = $38,000.

Therefore, the firm is willing to pay a worker chosen at random an amount of $38,000.

3 0
3 years ago
Consider the following $1,000 par value zero-coupon bonds:
ratelena [41]

Answer:

The expected 1-year interest rate 2 years from now should be 8.11%

Explanation:

The Zero-coupon rate bond is a bond that does not offer the coupon payment. This coupon is issued at a deep discount value. The only cash flow associated with this bond is the face value at the maturity date.

Use following equation to calculate the The expected 1-year interest rate 2 years from now

( 1 + 1 years maturity rate)^1 x ( 1 + 2 years maturity rate)^2 = ( 1 + 3 years maturity rate)^3

( 1 + 1 years maturity rate) x ( 1 + 6.60%)^2 = ( 1 + 7.10%)^3

( 1 + 1 years maturity rate) x ( 1.0660)^2 = ( 1.0710)^3

( 1 + 1 years maturity rate) = ( 1.0710)^3 / ( 1.0660)^2

( 1 + 1 years maturity rate) = 1.228481 / 1.136356

1 + 1 years maturity rate = 1.081071

1 years maturity rate = 1.081071 - 1

1 years maturity rate = 0.081071

1 years maturity rate = 8.1071%

1 years maturity rate = <u>8.11%</u>

5 0
3 years ago
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